How has advertising influenced affected the lives of youth?

Consumerism: research suggests that heavy bombardment of children with advertising contributes to a variety of child and youth problems, including family stress, over weight and obesity, materialism and substance use.

What is the purpose of advertisements?

The purpose of advertising is to inform the consumers about their product and convince customers that a company’s services or products are the best, enhance the image of the company, point out and create a need for products or services, demonstrate new uses for established products, announce new products and programs.

What are the important factors that a marketer should be aware of when developing a creative concept for an advertisement?

5 Key Factors To Consider When Creating Your Display Ads

• Goals & Themes.
• Simplicity.
• Call-to-Action.
• Value Proposition.
• Optimization.
• ♦
• #1 Goals & Themes:
• #2 Keep It Simple:

What are the ethical issues in advertising?

4 of the Biggest Ethical Issues in Advertising and How to Avoid…

• Gender Equality.
• Social Equality.
• Advertising to Children.
• Politics.

How do advertisements affect media?

Apart from imparting knowledge and connecting the world, media serves another role: It spreads awareness about products and services, broadcasting the benefits of specific products and services, via advertising. The advertising industry is huge.

How does the media influence adolescent development?

Social media and other media can influence the decisions that teenagers make about their health and lifestyle. For example, media messages and content can make it look ‘normal’, cool or grown-up to eat junk food, smoke, drink alcohol and take other drugs.

Who creates commercials and for what purpose?

The Creative Team On the theory that “two heads are better than one,” concepts for commercials are usually created by a two-person creative team made up of a copywriter and an art director. They brainstorm ideas that will convey the client’s message in a clever way, usually with a campaign of three commercials.

How does advertising affect the economy?

The study found that advertising contributes to the wider economy through its ability to support competitiveness, providing consumers with information on products and services, and helps to increase their choice of goods and services.

Why is it important that the advertising media and creative departments work closely together?

A company’s marketing, advertising and public relations departments work together to help create a product that people will want to purchase, along with a brand that they will continue to shop for.

Why is creativity important in advertising?

Creative equals brand recognition Providing value to your customers by creating meaningful connections through creative in advertising is one way to create brand recognition. Consumers are more likely to resonate with an ad if it is something they can relate to or if it is relevant to their interests.

Is advertising ethical or unethical?

At last, you can say that an advertisement is ethical as long as it is created with the intention that consumers will comprehend it and be persuaded to act on it to derive positive results. An ad becomes unethical if it is made with the intention to fool customers to only fetch money out of their pockets.

How does advertising become unethical?

Unethical advertising is the misrepresentation of a product/service in some way or the use of subliminal messaging to fit a hidden agenda. This form of advertising uses deceptive ways to manipulate or convince the consumer to buy the product or service. If any advertising misleads consumers, it is unethical.