What should I expect from a PR agency?

Media Relations Your agency ideally has experience working with the media that cover your industry, and you should expect an interview request at some point. Also, even if you aren’t social media savvy, make sure your agency is so you have a social media strategy in addition to traditional media.

How does a PR firm make money?

Most PR agencies prefer to charge retainers, which are basically a fixed monthly or quarterly fee charged for a contractual commitment of minimum 6 months. Most of times is paid in advance. Other agencies declare they have retainer fees ranging from $5,000 to $50,000 per month.

How much does it cost to hire a PR agency?

As for dollars, PR firms charge by the hour or on a retainer basis, usually. Or they may charge a flat rate for a particular project. I’ve seen fees range anywhere from $50 – $200 per hour depending on the type of project. The ROI is very simple. It is tied directly back to your business goals.

How much does it cost to hire a publicist?

Depending on the city or region, prices can vary, of course. What is typically universal, though, is that you’ll get what you pay for–especially with an agency. Publicists range from $2,000 to $10,000 (and beyond) per month, with the average in NYC hovering around $7,000 per month.

How long should you engage in a contract with a publicist?

To engage in a contract for at least six months in order to give your publicist a fair shot at doing a decent job. Consistency is key, so I think it’s fair to expect anticipated and/or garnered press every month after you’ve gotten over the hump (month one or two).

What is the difference between PR and marketing?

They are separate roles entirely, but often work hand-in-hand. The simplest differentiator is the exchange (or lack thereof) of funds. PR is earned media, whereas marketing is paid media–guaranteed placement for specific, anticipated returns.