What is considered a good conversion rate on Facebook ads?

According to Wordstream’s Facebook Ad benchmarks, the average conversion rate for paid Facebook ads across all industries is 9.21\%. Following this conclusion, we could say that a “good” conversion rate for your Facebook Ads should be around 10\% or more.

What is a good conversion rate for ads?

If you want to build a good conversion rate for your Google Ads campaigns, go for a conversion rate higher than 5.31\%. For perspective, the top 25\% of companies advertising with Google Ads maintain a conversion rate of 11.45\%.

What is the average conversion rate for Facebook ads?

Wordstream, a SAAS advertising platform, has crunched some numbers to give us a benchmark for this situation. Overall, the average conversion rate for Facebook ads is between 9-10\%. View the list below for an industry-by-industry breakdown of conversion rates for Facebook ads.

Is your conversion rate on Facebook killing your campaigns?

Don’t be blinded by conversion rates on Facebook and kill winning campaigns because your percentage is low. The conversion rate is useful when it comes time to scale and optimize your campaign, as you have a benchmark to work with and can measure if your changes resulted in positive results.

What are the advantages of Facebook advertising?

One of the most significant advantages of advertising on Facebook is that you have an unlimited number of ways to advertise to a wide range of different people. Statistically, this makes it challenging to measure average conversion rates across the board. Despite this, it can be helpful to see where you stand, compared to others in your industry.

What is the average click-through-rate (CTR) of an ad campaign?

On average, across the board in all industries, click-through-rate (CTR) or conversion rate is around 1\%. My team’s campaigns average 2–4\% and sometimes more depending on the nature of my clients product/service. However, all we do is runs ads so those rates are higher than normal.