Why Business intelligence is required?

Great BI helps businesses and organizations ask and answer questions of their data. Business intelligence can help companies make better decisions by showing present and historical data within their business context. Used effectively, the right data can help with anything from compliance to hiring efforts.

What are the challenges of FMCG industry?

Challenges Faced by FMCG Firms in Increasing Market Coverage Effectiveness

• Lack of Efficiency in Reading the Selling Scenario.
• Providing Relative Servicing.
• Reaching Right Stores at the Right Time.
• No Visibility into Work Order Management.
• How Can Technology Help?

How important is business analytics intelligence for a company?

Business intelligence is key to monitor business trends, detect significant events and get the full picture of what is happening inside your organization thanks to data. It is important to optimize processes, increase operational efficiency, drive new revenue and improve the decision-making of the company.

Does business intelligence need coding?

Business Intelligence (BI) requires coding for processing data to produce useful insights. Coding is used in the data modeling and warehousing stages of the BI project lifecycle. However, coding is not required in the other stages of the BI lifecycle. Anyone can start a career in BI with some practice of programming.

How do I market my FMCG products?

Top 7 FMCG Digital Marketing Strategies in India

1. Customer-Centric Content Marketing:
2. Creating presence with social media.
3. User-generated content.
4. Increasing appeal through Influencer Marketing:
5. Automated Email Marketing.
6. Hosting in-house eCommerce Store.
7. Online Reputation Management.

How can I grow FMCG business?

6 proven techniques to increase sales for an FMCG business

1. Define dealer margins.
2. Maintain your supply.
3. Refer customers.
4. Share advertisement costs.
5. Provide after-sales service.
6. Establish relationships within your industry.

How can FMCG companies win market share in the future?

To compete in such an environment, FMCG companies should leverage an authoritative grouping of business intelligence, technology and management to be able to compete and win market share. What are the major changes in the FMCG industry? The FMCG industry has evolved greatly.

Is your FMCG business facing these challenges?

If yours is a business that competes in the Fast-Moving Consumer Goods (FMCG) industry, you are facing a constant challenge of expanding portfolios, ensuring regulation compliance, reporting requirements, and managing a multifaceted supply chain that has distinct requirements.

Why FMCG companies need to track primary sales?

This will be a crucial aspect that FMCG companies need to track. The focus is to ensure that existing products are made available to every consumer of the target segment and are consumed well – leading to higher sales. This will ensure that the secondary sales figures are higher, creating a pull for primary sales.

How to measure brand loyalty in the FMCG market?

If a brand’s wallet share is 80\%, it means that the customers are loyal to the brand’s particular product four out of five times when the quantities purchased are consistent. This is how many professionals can measure brand loyalty for their products and sell more consistently in the FMCG market.