Why is Sears not doing well?

As stores fell further into disrepair they couldn’t generate enough to finance their own store upgrades leading to a negative investment cycle which generates lower and lower sales and less money to invest over time. Edward Lampert, Sears’ former Chairman and CEO is credited with much of this lack of investment.

Is it too late for Sears to save itself?

It might be too late to save Sears. The company has drained the brand of so much equity that it’s difficult to envision a recovery. But if the company remains committed to reviving the business, its brand should be the top priority.

Is Sears a thing anymore?

Sears and Kmart have closed more than 3,500 stores and cut about 250,000 jobs in the past 15 years. After the new closings, it appears there will be 19 Sears department stores and 15 Kmart stores remaining.

What’s in Sears’ new turnaround plan?

The new Sears turnaround plan, which was released after the Fitch analysis was released, said that changes to the company’s asset-based credit facility will reduce its 2017 cash needs from almost $2 billion to $1.5 billion.

Can Sears still turn around its business?

Sears Holdings has indicated that “substantial doubt” exists about its ability to continue operations. While the announcement, made in the company’s recent annual report, seems to be a white flag of surrender, it could just be a yellow warning light. Analysts say that Sears may still have time to stage a turnaround.

How can Sears restore its brand value and power?

Sears needs to promote these brands more strongly than ever before, and draft off the demand and appeal they enjoy. Most important, to restore its brand value and power, Sears needs to make some sort of big, bold, visible move. It can’t simply tweak a few things and set its sights on surviving. That’s what happened at RadioShack.

What should Sears do with the Craftsman brand?

The company should also void the recent deal to sell off the Craftsman brand, if possible. Sears needs to promote these brands more strongly than ever before, and draft off the demand and appeal they enjoy.