Q&A

What makes a good FMCG innovation?

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What makes a good FMCG innovation?

When designing innovative FMCG, it’s critical that your goods be bold, stylish, and consistent. Though an example of FMCE (Fast-Moving Consumer Electronics), we can’t help but mention Apple’s design aesthetics. They are always a cut above the rest — clean, minimal, and premium.

How does distributor work in India?

A distributor takes ownership of the goods by buying them and reselling them in India, either to local retailers or consumers directly. In some cases, the distributor may sell to other wholesalers who then sell to local retailers or end users.

What is the difference between marketing and distribution?

What’s the difference between distribution and marketing? Marketers take an idea and spread it far and wide. Distributors build a channel that they control and that is used to connect things to people. The companies that call Joe and eventually rent his billboards to promote their goods and services are all marketers.

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What is the structure of FMCG distribution in India?

Indian Consumer Goods/FMCG distribution has always been a dynamic and complex affair due to multiple tiers in the structure with Carrying and Forwarding Agents, Dealer/Distributors, Wholesalers and the end Retailers spread across the entire country with different states/geographies having unique characteristics.

Why FMCG distribution network is important for your business?

In modern business distribution network has a great impact on the success of any business. In the FMCG segment the role of a excellent distribution channel becomes even more crucial because the delivery of FMCG Product is confined to day to day basic.

What is the difference between modern trade and FMCG?

While modern trade continues to be a big retail channel for selling FMCG products, it is also emerging as a major competitor to FMCG distribution, as most large B2B retailers have established their own sales and distribution networks to sell into General Trade/Kiranas, Horeca, Supermarkets, etc.

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How will the “Omni” shopping experience impact FMCG distribution?

As shoppers move to an “Omni” mode of shopping, expecting the products to be present “when” and “where” they shop, FMCG companies will need to adapt their distribution models to enable this.