How did Yelp gain traction?

When in 2004 Jeremy Stoppelman and Russel Simmons released the first version of Yelp they came into the market already established. Those marketing hacks molded these differences that fostered user engagement and helped Yelp gain initial traction. Their second growth hack was in making Yelp social.

How did Yelp get its first reviews?

On the website Simmons put together, users could email their friends asking for recommendations on specific locations or types of places. Responses were logged on a communal site for everyone to see. Their first review came in on October 12, 2004.

What made Yelp successful?

One reason for Yelp’s success is that it focused on San Francisco in its first year. The new generation of Web workers took Yelp to be their entertainment bible, and that helped generate enough critical mass that others joined in. Now the Bay Area represents only about 30 percent of Yelp activity, Mr. Stoppelman said.

How did Quora get initial traction?

The solution was simple. The creators made it themselves. If you check Adam D’Angelo, Charlie Cheever and Rebekah Cox’s Quora profiles, they have questions which the answered themselves. Quorastarted as an invite-only site and invited some of their friends to increase the interaction.

What is the history of Yelp?

Yelp was founded in 2004 by former PayPal employees Russel Simmons and Jeremy Stoppelman. Yelp grew in usage and raised several rounds of funding in the following years. By 2010, it had $30 million in revenue, and the website had published about 4.5 million crowd-sourced reviews.

Why was Yelp started?

In 2004, two former PayPal employees, Jeremy Stoppelman and Russel Simmons, raised $1 million in funding for a glorified “e-mail circle” that allowed friends to directly swap business reviews. They called it Yelp.

When was Yelp invented?

July 2004, San Francisco, CA
Yelp/Founded

Why is Yelp so powerful?

Yelp aims to provide the most helpful information available. While not the only reason our users visit Yelp, reviews do give credibility to the business, and the volume of reviews is a trust signal for users. Zach makes a great case for reviews playing a major role in the attraction users have toward Yelp.

How did Reddit gain traction?

Reddit co-founder Steve Huffman admitted that the link-sharing site was initially seeded with fake profiles posting links to simulate activity. Reddit not only gathered steam, the initial content also attracted people who were interested in similar content and created a culture of good content in the community.

Why was Quora created?

So we made Quora as a general place for people to share knowledge of all kinds. In the past, there hasn’t been much reliable information about startups and small businesses available online. It’s information that’s really valuable and it’s information that people want to share.

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