How is forecasting done in a FMCG company?

Demand forecasting & planning in the FMCG industry is carried out by using data and insights to predict how much of a specific product the customers will likely purchase during a specific time period.

How is forecasting done for a new product?

Forecast based on sales of existing products The most common forecasting method is to use sales volumes of existing products to forecast demand for a new one. This method is particularly useful if the new product is a variation on an existing one involving, for example, a different colour, size or flavour.

How do you do volume forecasting?

To quickly generate a monthly call volume forecast that will provide high-level direction to your operations: Start by calculating the average volume per month. Then, add up all averages from all months to find the average annual volume. This would be 52,000 calls in the sample data above.

How do companies forecast demand?

Demand forecasting is the process of using predictive analysis of historical data to estimate and predict customers’ future demand for a product or service. Demand forecasting helps the business make better-informed supply decisions that estimate the total sales and revenue for a future period of time.

What is forecasting explain?

Forecasting is a technique that uses historical data as inputs to make informed estimates that are predictive in determining the direction of future trends. Businesses utilize forecasting to determine how to allocate their budgets or plan for anticipated expenses for an upcoming period of time.

How do demand forecasting methods for new products very from those for established products?

The demand of new product can be forecasted by anyone of the following techniques:

• Substitute Approach.
• Evolutionary Approach.
• Buyers or consumers view.
• Vicarious approach (or Experts’ opinion)
• Sales experience approach (or Market test method)

What are the 3 forecasting techniques?

There are three basic types—qualitative techniques, time series analysis and projection, and causal models.

How do demand forecasting methods for new products vary from those for established products?

Substitute Approach. It is based on the assumption that a new product will be analyzed as a substitute of an existing product.

How does forecasting help a business?

Forecasting is valuable to businesses because it gives the ability to make informed business decisions and develop data-driven strategies. Past data is aggregated and analyzed to find patterns, used to predict future trends and changes. Forecasting allows your company to be proactive instead of reactive.

Is it better to forecast monthly or weekly in FMCG?

The dominance of promotional forecasting in FMCG, together with the likelihood of needing to integrate weekly customer forecasts, tends to tip the balance somewhat in favour of weekly rather than monthly forecasting. A slight downside to this is that the important matter of seasonal analysis becomes more difficult and may need special attention.

How do FMCG companies forecast sales using Epos data?

Many FMCG companies will also receive EPOS data from some major retailers, giving the further possibility of forecasting based on EPOS sales or on Rate of Sale combined with a distribution forecast. Historical data needs to be cleansed, then the chosen statistical process can be run in order to create a baseline forecast excluding promotions.

How has the FMCG industry performed in the past decade?

From 2012 to 2015, the FMCG industry grew organic revenue at 2.5 percent net of M&A, foreign-exchange effects, and inflation, a figure that is a bit lower than global GDP over the period.

What do FMCG manufacturers need to know about consumer behaviour?

Today, FMCG manufacturers rely on consumers ‘pulling’ products through the supply chain; thus, they require a better understanding of consumer behaviour and choices. Consumers are well-informed about product information—in particular, promotions and price comparisons via the Internet—which makes predicting behaviour very complex.