How much is a PR retainer?

The current average monthly retainer fee for PR services ranges from $2000 to $25,000 per month. That said, large corporations spend hundreds of thousands per month on industry-recognized public relations firms. Note that retainer-based services are all longer-term in nature.

How much do PR agencies charge monthly?

Typical monthly retainers with a PR agency will range between $2,000-$5,000 on the low end and for top-notch firms can go all the way up to $20,000-$50,000 per month depending on the scope of work and value provided.

How much should you spend on PR?

“I would recommend allocating 15\% of your monthly budget to PR. Most specifically, individuals should not be spending money on “pay for play” articles; rather, use your PR budget for a monthly retainer fee on a publicist.

What is the most frequently outsourced public relations activity?

However, the most common request companies hire public relations agencies to help with is writing and communications, according to the book “Essentials of Public Relations Management.”

How much does crisis PR cost?

Crisis preparation for a company can run from $60,000 to $500,000 (depending on the industry and range of geographies to be covered), whereas unprepared companies in a crisis can spend millions of dollars in mitigation and lose hundreds of millions in reputation and shareholder value.

How much do PR agencies charge for retainers?

Boutique PR agencies are the ones that charge the lowest retainers, usually ranging between $2000 and $5000 in the United States. Retainer fees for startups tend to range between $5000 and $10000. And big names in the PR agencies world have retainers starting at $20000 per month.

How much is a monthly retainer for a consultant?

Monthly Retainer. In consideration of the Consultant ‘s services under this Agreement, the Company will pay the Consultant a retainer of $10,000 per month payable on the 15th day of each month commencing April 15, 1996. Monthly Retainer.

How much is a monthly retainer for ATL?

Monthly Retainer. As consideration for the Services, ATL shall receive a monthly retainer of $20,000 (the “Monthly Fee”) during each month of the Service Period, subject to proration for any partial month during the Service Period.

When does Knightsbridge have to pay a retainer?

Knightsbridge shall waive its retainers until such time as a transaction as more fully described in Section 3.1.2 below is consummated. At that time, the Company shall remit to Knightsbridge a retainer in the amount of $2,500 per month due and payable on the first of each month during the Term of this Agreement.