What does Puma really stand for?

Fortunately, he quickly dismissed the idea and picked the name “PUMA”. Helmut Fischer remembers why: “Rudolf’s vision was that all of his products would embody the characteristics of a Puma cat: speed, strength, suppleness, endurance and agility – the same attributes that a successful athlete needs as well.”

Why is it called Puma?

Early Spanish explorers of North and South America called it leon (lion) and gato monte (cat of the mountain), from which we get the name “mountain lion.” “Puma” is the name the Incas gave this cat in their language.

What does Puma logo represent?

The logo is derived from goddess’ wing,’swoosh’, which symbolises the sound of speed, movement, power and motivation.

What is the slogan of PUMA?

Forever Faster
PUMA always looks to do better – we are Forever Faster.

How does PUMA stand out?

Differentiation: Puma mainly focused on being different from the crowd. Its focus on improving the quality and making the business unique has helped it stand out amidst its competitors. You would be surprised to know that Puma focuses more on market penetration than on product development.

What is PUMA swoosh called?

That same year, PUMA lined its second-ever trademark, the formstrip. Initially added as a functional feature, it’s now a crucial part of PUMA’s brand.

When did puma change logo?

By 1986, PUMA’s logo was a simple leaping puma, with the borders and text removed. Two years later, this version was refined.

Why is the Puma logo black?

The very first logo for Puma was introduced in 1948 and boasted a monochrome image, where the black graceful wild cat was jumping froth a sharp and narrow letter “D”, which also featured black colors but was outlined in white.

Why did Adidas change its logo?

In 1997 adidas needed a new identity for their corporate outlook and the new logo was born. Originally created for the launch of the adidas EQT range in the early 90s by Peter Moore, they changed colours from green to black with a couple of little tweaks and the rest as they say, is history.

What is Nike’s saying?

Nike continues to use the tagline across much of its advertising and branding today. “’Just Do It’ is still as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand marketing at Nike. “It has been translated into many, many languages,” he continues.

How do Pumas adapt to their environment?

Not only can Pumas easily adapt to different surroundings but they are also able to hunt effectively during the day or night. Their strong and muscular hind legs and large paws mean that the Puma can move about amongst the rocks more quickly and with greater agility.

Why are there so many Pumas in the world?

This is because Pumas are not only incredibly adaptable animals but they are also quite common in the more remote mountainous regions. In fact, many feel that it is the Pumas ability to adapt to a number of different environments that has been the reason as to why the population is still as numerous as it is.

What is the anatomy of a puma?

Puma Anatomy and Appearance Due to the fact that the majority of Pumas are found in more mountainous regions, they have a thick coat of fur which helps to keep them warm in the freezing winters.

What kind of coat does a Puma have?

Individuals that live in colder climates have coats that are more grey than individuals living in warmer climates with a more red color to their coat. Pumas are incredibly powerful predators with muscular hind legs, which are slightly longer and stronger than the front, that enable them to be great leapers.