What is long tail in eCommerce?

The long tail of e-commerce is a model in which more of niche products are sold rather than advertising and marketing a single or two or three products which can go on to become bestsellers that are the sole source of revenue for the company.

Should I use long tail or short tail keywords?

When searching for more specific results, web users tend to type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results. By contrast, if they are only searching for a general topic, then they’re more likely to enter a short-tail query of one or two words.

What is a long tail keyword examples?

Long Tail Keywords are the longer, highly specific phrases people use when searching in search engines. Long tail keywords are search phrases with longer word counts. “Buy breathable running socks” (4 words) is an example of a long tail keyword, whereas “buy socks” is a short tail keyword.

Why are long-tail searches closer to resulting in purchasing item?

Because long-tail keywords are so amazingly specific, the people that search for them are highly likely to purchase your products. The longer and more specific the keyword is – the better. Because of this, marketers who target long-tail keywords effectively can nab more purchases than their competitors.

How the long tail and the short tail keywords impact the digital marketing budget?

Without the addition of long-tail keywords, you will be spending all of your budget on the more competitive, expensive short-tail keywords. The long-tails will increase your overall CTR, drive your Quality Score and Ad Rank up, and allow for more traffic at lower costs.

How do you use long tail keywords in content?

Let’s find those long-tail keywords right now.

1. Step 1: Go to Ubersuggest, type your main keyword (e.g., car insurance), and click the “Search” button:
2. Step 2: Click “Keyword Ideas” in the left sidebar:
3. Step 3: Choose your long-tail keywords from the results list, by identifying keywords with four or more words.

Is long form content better for SEO?

The SEO Benefits of Long Form Content. Longer Content Produces Higher Search Rankings. Simply put, studies show that longer content dominates page one of search rankings. SerpIQ ran a study charting the top 10 results in search queries by content length.

What is long tail keyword strategy?

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.