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How do I approach a FMCG distributor?

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How do I approach a FMCG distributor?

3 Tips for FMCG Distributors to Drive Sales

  1. Know your competition. In many cases, knowing your competition is one of the best ways to avoid getting lost in the mix.
  2. Avoid consignment selling.
  3. Build relationships.
  4. Three ways to increase FMCG sales.
  5. Other ways new technology solutions can help include:

How do you find a distributor for a new product?

Make field visits to understand which product has a high demand among distributors and retailers. You can ask the existing distributors about which product has the highest penetration in the market and make your distribution policy accordingly.

How do you attract a distributor?

Show up and offer your distributors free demonstrations for their sales teams or customers. Show them how to present your products and utilize your marketing materials. And consider customizing your marketing materials for each distributor by conspicuously including their logo and contact information.

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How do you convince a distributor to sell your product?

3 Ways to Encourage Dealers to Sell your Product

  1. #1 Relationships. Think of the dealer/distributor reps as customers.
  2. #2 Education. Focus on the concept of “comfort zones.” Most dealer/distributor reps have a virtually unlimited number of products that they can promote.
  3. #3 “Easy, secure money”

What should be the criteria for selecting a distributor?

How to Appoint Distributors for your Products

  • Financial Strong. A potential distributor should be financially good enough depending upon the market trend as well as your product range.
  • Prior Experience.
  • Infrastructure.
  • Market Reputation and Good Contacts.
  • Market Knowledge.
  • Latest Technology.
  • Attitude.
  • Future Plans.

How do I choose a good distributor?

Things You Should Keep in Mind When Choosing a Distributor for Your Business

  1. Get to know your Distributor.
  2. Area Coverage and Distribution.
  3. Financial Position.
  4. Professional Employees With High-Quality Marketing Skills.
  5. Market Value and Goodwill.
  6. Supply System Through Transport.
  7. Liberal Credit Policy for Consistent Supply.
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How do you develop a distributor?

MAXIMIZING YOUR DISTRIBUTOR NETWORK

  1. SIMPLIFY THE FEEDBACK. Continuing to blindly provide sales leads to distributors, with no understanding or indication of their value to them, wastes money and frustrates everyone.
  2. USE TECHNOLOGY TO YOUR ADVANTAGE.
  3. PRIORITIZE YOUR LEADS.
  4. AUTOMATE LEAD MANAGEMENT.
  5. MAKE DATA DRIVEN DECISIONS.

What are the three types of distribution strategies?

The Three Types of Distribution

  • Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible.
  • Selective Distribution: Select outlets in specific locations.
  • Exclusive Distribution: Limited outlets.

What is distribution strategy example?

Modern retail brands are also examples of direct distribution channels. These brands prefer to have single channel manufacturers and set up their own shop to sell their products. Clothing brands, fast-food brands, etc. make use of the direct distribution strategy for quick access to their consumer base.

What are the major criteria for distributor selection by an FMCG company?

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Distributor should possess basic managerial skills and should have a positive attitude. He should be willing to experiment with new products and take risks. Age and education level of the distributor are important.