What is the role of area sales manager in FMCG?

– The Area Sales Manager will be responsible for primary and secondary target achievement of the assigned territory. Handle General Trade & Modern Trade for Personal Care/Food & Snacks/Dairy/Beverages categories. Adept at identifying and developing key clients for business excellence and accomplishment of targets.

What are roles and responsibilities of area sales manager?

Duties and responsibilities of an Area Sales Manager Maintaining and increasing sales of your company’s products. Reaching the targets and goals set for your area. Developing sales strategies and setting targets. Monitoring your team’s performance and motivating them to reach targets.

How can I be a good area sales manager?

The 16 Do’s of Highly Effective Sales Managers

• Find the best people for the job.
• Know how to sell.
• Inspire the team to succeed.
• Set the pace.
• Cultivate a high-performance sales culture.
• Define a process.
• Get involved in sales enablement.
• Measure the team’s performance.

What sales manager do?

Sales managers recruit, hire, and train new members of the sales staff. Sales managers direct organizations’ sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

How do I market a new FMCG product?

Successful Promotion Tactics for FMCG Brands

1. Go online.
2. Incentivise specific stores to increase sales.
3. ‘Try me free’ for brand awareness.
4. Buy 1, get 1 free.
5. Generate word-of-mouth referrals – and use social media to your advantage.
6. Run social media competitions.
7. Successful promotions for FMCG brands.

What is an FMCG sales job?

‘FMCG’ – fast moving consumer goods – covers everything from toiletries and cosmetics to TV’s and hi-fi’s. Therefore, the choice and variety of FMCG sales jobs is also very wide. You can work at every level from sales representative or executive right through to sales director.

Do FMCG employers care about data analysis skills?

However, the FMCG employers will prioritize a candidate with data analysis skills for any job role – be it, a marketing manager, who has a good grounding in insights or a sales manager will analytical skills. Managers and people in senior positions are the ones who frame business plans and strategies.

What is the difference between FMCG sales and fast moving consumer goods?

Fast moving consumer goods or consumer packaged goods are products that are sold quickly and at relatively low cost. FMCG covers everything from toiletries and cosmetics to TVs, FMCG sales is predominantly about relationship management. How Area Sales Executive Swarnim Saxena got into FMCG Sales?