Why do companies use lower case letters?

An all-lowercase logo looks approachable and friendly. It feels casual and accessible. If a logo belongs to a brand for kids, or one that wants to be popular among direct consumers, lowercase could make sense, while law firms, universities, and many B2B companies would avoid it.

Should I capitalize my brand name?

The main point to remember is brand names need to be treated like other proper nouns. This means brand names should be capitalized. (Generic names do not require capitalization.) However, be mindful of using brand names correctly.

What makes a good brand name or logo?

Ideally, you want something that’s: Meaningful: It communicates your brand essence, conjures an image, and cultivates a positive emotional connection. Distinctive: It is unique, memorable, and stands out from your competitors. Accessible: People can easily interpret it, say it, spell it, or Google it.

How do I identify a brand name?

Essential things a brand name should do:

1. It should be unique and stand out from the competition;
2. It should be easy to pronounce, spell, remember, and identify.
3. It should relate to the product in some way, offering an idea about the purpose, benefits, and quality of the products produced by the company.

Can brand names be lowercase?

Logos in lower case? Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy’s, BP, Vitamin Water, and Xerox are brands that switched from first letter capitalization to lowercase for their logos, just to name a few.

What is lowercase letter example?

Lowercase letters aren’t capitalized — they’re the smaller versions of each letter. For example, this is a lowercase “a” while this its big brother: the capital “A.” Sometimes people get sloppy and write in all lowercase letters on email. Otherwise, our writing is full of lowercase letters.

Can a company name be lowercase?

Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy’s, BP, Vitamin Water, and Xerox are brands that switched from first letter capitalization to lowercase for their logos, just to name a few. You can find proof from many of the before and after rebrands found on Under Consideration’s Brand New Blog.

Is it better to type in lowercase?

Typing in lowercase signals familiarity. It says: “We know each other and don’t need to be fancy.” Lowercase text can read as honest, unedited, and approaching something like a stream of consciousness — more like actual speech.

Why is a brand name Important?

Potential customers will quickly form an impression of your company or product from the name. It’s important to consider how your name is likely to appear to someone who’s coming to it fresh and your customers don’t want to have to figure out how to spell or pronounce a difficult brand name.

How do you select a brand name?

7 Steps for Choosing a Brand or Product Name

1. Step 1: Develop Your Strategy and Messaging.
2. Step 2: Market Research.
3. Step 3: Brainstorm.
4. Step 4: Create a Short List.
5. Step 5: Search Trademark Availability.
6. Step 6: Refine Your List.
7. Step 7: Make Your Decision.
8. Types of Brand Names.

What is a brand logo?

A brand logo is a symbol, emblem, graphic mark, stylized name, or drawing, or the combination of all used by a company to mark its brand’s identity. It reflects the value of your brand. It helps the customers to identify and remember the product and quality of the brand.

How do you describe a brand name?

In its simplest form, a brand name is a form of a signature that gives credit to the creator of a particular work or service and sets it apart from those created by others. Two of the main purposes of brand names are: Identification: To differentiate a particular product or service from other like or similar brands.

Do upper or lowercase letters for brand names affect consumer attitudes and decisions?

When female benefits were paired with the lowercase brand name, or male benefits with uppercase, purchase intentions were significantly greater. This set of studies shows that using upper or lower-case letters for brand names can have an unconscious effect on consumer attitudes and decisions, based on gender associations.

Which companies have switched to lower-case brand names?

Other companies who have switched to all lower-case brand names include at&t, citi, intel, nickelodeon, and many others. The answer isn’t simple, but the trend is obvious, although many brands haven’t altered the case of their brand names.

What are some companies with lowercase letters in their logotypes?

Amazon, eBay, Facebook, Flickr, Intel, Citibank, Macy’s, BP, Vitamin Water to name a few, have their logotypes entirely in lowercase. I assume the reason is to make it more casual and friendly.

Why do brands use lowercase instead of capital letters?

Lowercase also seems to be associated with a view to the future (instead of relying too much on tradition) and innovation, along with playfulness and creativity. Brands which want to emphasize that they are shaping the future, like amazon, airbnb and facebook, have all chosen lowercase formatting.