How do I track analytics on Facebook?

Tap Pages, then go to your Page. Tap Insights at the top of your Page. To see more insights or to export insights, log into Facebook from a computer. Insights provide information about your Page’s performance, like demographic data about your audience and how people are responding to your posts.

What is I Facebook com’in Google Analytics?

l.facebook.com and lm.facebook.com are called Link Shim referrals. Their presence in Google Analytics indicates that your website was evaluated favourably by the Link Shim system developed by Facebook. This is because Facebook needs to rewrite referrer data for security reasons.

Can I see Facebook pixel data in Google Analytics?

Snapshot: Facebook Ads Manager > Ads Manager menu > All Tools > Measure & Report > Custom Conversions. Create Custom Conversion > URL Contains *OR Equals* : [URL] OR [URL Keyword] > Choose a Category : Lead > Source should be your Facebook Pixel, status should be Active > Click Next.

What’s the difference between M Facebook and L Facebook?

facebook .com denotes desktop m. facebook .com denotes mobile and l. facebook .com denotes tablet.

What is Facebook referral traffic Google Analytics?

Google Analytics reports website traffic that comes from Facebook as referral traffic, which means that a visitor landed on your website after clicking an inbound link from another website. Your website visitors that came from Instagram, Twitter and Yelp are more examples of referral traffic.

How do I add Facebook pixel to Google Analytics?

Go to your FB Pixel in the Events Manager, open your pixel and in the top right corner click Set Up > Install Pixel. Then choose Manually add pixel code to website and copy the main code: In Google Tag Manager, go to Tags > New > Custom HTML tag and paste the code.

What does LM Facebook mean in Google Analytics?

It just indicates mobile traffic. lm.facebook.com is a link shim referrer for mobile devices.

What does direct none mean in Google Analytics?

“Direct/None” traffic is a traffic source listed in Google Analytics that defines most traffic that does not come from a public website and does not have any Google Tracking URL parameters defined. Some examples of this are: Someone clicked a link in a piece of desktop software. Someone clicked a link in a PDF document.

How does Google Analytics track Facebook traffic?

To start tracking Facebook ads in Google Analytics, login to your Google Analytics account. From the left side menu, navigate to Acquisition —> All Traffic —> Source/Medium. From Primary Dimension, navigate to the Other dropdown menu, and select the parameter you want to track from the Acquisition dimensions.

How do I add Google Analytics to my Facebook page?

To add Google Analytics to your Facebook page and your ad campaigns, you should use UTM marks. Here’s the basic order of how to add Google Analytics to your Facebook Page: Set up a Facebook Pixel on your website. Set up Google Analytics on your website. Set the goals that you’re going to track on Facebook with Google Analytics.

Do Facebook & Google Analytics really work together?

Conclusion: Facebook & Google DO work together! Goals, Campaigns and Segments can leverage the awesomeness of Google Analytics to reveal a ton of valuable information about your Facebook traffic. They take you beyond the standard reporting available from Facebook Page Insights. Do you agree?

How to set up Facebook cost data tracking in Google Analytics?

Set up Facebook cost data tracking in Google Analytics. 1 Log in to OWOX BI using your Google account. 2 Authorize OWOX BI to access your Facebook account. 3 Select Google Analytics as the data destination service. 4 Set the start date of data import and select the Google Analytics view you’d like to use.

Can I add separate analytics for each FBML tab on Facebook?

Since each FBML tab on your Facebook Page has it’s own unique URL, you can add separate Analytics code to each custom tab. We’ll do just one FBML tab in this tutorial.