Is toothpaste an FMCG?

In this Voice Of Customer study, we shall discuss in deep the factors influencing customer decision while buying toothpaste, one of the essential FMCG goods. The unprecedented COVID-19 pandemic has doubled the emphasis on oral hygiene.

Is toothpaste a consumer product?

Consumer products, sometimes called final goods, are products purchased by consumers for personal use. For example, toothpaste would be considered a consumer product because it’s bought and used directly by the consumer.

What products are FMCG?

Fast-moving consumer goods are nondurable products that sell quickly at relatively low cost. FMCGs have low profit margins and high-volume sales. Examples of FMCGs include milk, gum, fruit and vegetables, toilet paper, soda, beer, and over-the-counter drugs like aspirin.

What kind of product is toothpaste?

Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth.

Do they use toothpaste in India?

According to RMAI, some 250 million Indians do not use toothpaste. “The deeper you go in the market, the higher the resistance to change,” notes Ankur Bisen, senior vice president at Technopak.

How big is the toothpaste industry?

The toothpaste market size was valued at $18.5 billion in 2019, and is estimated to reach $24.5 billion by 2027, registering a CAGR of 3.7\% from 2021 to 2027.

What is the benefit of toothpaste?

According to the American Dental Association (ADA), toothpaste is important to oral health because it helps to remove plaque and its bacterial buildup on teeth and fights off periodontal (gum) disease. Most toothpaste also contains fluoride, which bolsters tooth enamel and fights tooth decay.

Why I choose toothpaste as my product?

Benefits of toothpaste Toothpaste cleans the teeth, protects them against tooth decay, and keeps them looking healthy and attractive to look at as well. It also ensures that your breath is nice and fresh as well. These are all good reasons for using toothpaste.

Is soap an FMCG?

The segment is one of the biggest FMCG categories in the country, with soaps forming the largest pie of the FMCG market. Bathing and toilet soaps contribute around 30 per cent to the soaps market.

What is the purpose of toothpaste?

Toothpaste aids in prevention against gingivitis and tooth decay, which leads to more severe dental issues. Toothpaste comes in many flavors and helps to leave your mouth and breath feeling fresh after brushing. It can also masks any scents from strong-flavored foods like garlic or onions.

What is the importance of toothpaste?

How GST is beneficial for the FMCG industry?

The Goods and Services Tax (GST) is beneficial for the FMCG industry as many of the FMCG products such as soap, toothpaste and hair oil now come under the 18\% tax bracket against the previous rate of 23-24\%. Also, GST on food products and hygiene products have been reduced to 0-5\% and 12-18\% respectively.

What is FMCG and how does it work?

What is FMCG exactly? FMCG stands for Fast-moving consumer goods also called consumer packaged goods sometimes. It means the goods/products that are sold quickly and are mostly priced (but not always) at a relatively low cost.

Why do FMCG products have a short shelf life?

FMCGs have a short shelf life because of high consumer demand (e.g., soft drinks and confections) or because they are perishable (e.g., meat, dairy products, and baked goods). These goods are purchased frequently, are consumed rapidly, are priced low, and are sold in large quantities.

What is ‘fast-moving consumer goods (FMCG)’?

What is ‘Fast-Moving Consumer Goods (FMCG) ‘. Fast-moving consumer goods are products that sell quickly at relatively low cost – items such as milk, gum, fruit and vegetables, toilet paper, soda, beer and over-the-counter drugs like aspirin.