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What are the main challenges facing FMCG companies today?

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What are the main challenges facing FMCG companies today?

Biggest Challenges in FMCG

  • Big Data. Data explosion is underway as the ability to acquire, store, and process data continues to improve exponentially.
  • Social Media. Information now moves at a rapid speed.
  • Online Grocery Shopping.
  • Environment & Sustainability.
  • Ageing.

What are the recent trends affecting FMCG companies?

Top 10 FMCG Industry Trends in 2021

  • Sustainability. Consumers are becoming more conscious about climate change and its impact on the environment.
  • Customer Experience.
  • Digitalization.
  • FMCG e-Commerce.
  • Big Data & Analytics.
  • Artificial Intelligence.
  • Direct Distribution.
  • Internet of Things.
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What is the growth rate of FMCG industry in India?

The FMCG market in India is expected to increase at a CAGR of 14.9\% to reach US$ 220 billion by 2025, from US$ 110 billion in 2020.

What is effective coverage in FMCG?

In the FMCG sector, ECO or Effectively Covered Outlet is a metric that defines the number of outlets out of a total number of outlets on a route, market, or territory that are making at least one sales memo in a month.

What challenges FMCG companies are facing in rural market?

There are many other challenges that FMCG companies face in tackling rural markets, viz., geographically scattered nature of rural markets, their small size, remoteness, poor connectivity and tremendous heterogeneity.

What is the profit margin in FMCG?

The FMCG business sector, where margins range from 4\% to 25\%, is cited as having low margins by many.

What are the attractive opportunities for FMCG sector in India?

Some of the notable opportunities for the FMCG sector are around – rising demand from the rural segment, growing personal care market, emerging trends in Premiumization and budding health and wellness space, etc.

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Why FMCG sector is down?

FMCG market to taper down further due to high base effect: Report. The December quarter of 2020, was one of the fastest-growing quarters, with a 5.5 per cent growth and these high baseline numbers are likely to cause another steep drop in growth rates in the next quarter as well.

How is ROI calculated in FMCG?

ROI = ( Revenue – Expenses) / Investment Net Income = Revenue – Expenses.

How do I increase selling range?

The trick is to give discount that increases as the lines sold also increases. Using display and win and exclusivity incentives, retailers and customers who stock varieties should be encouraged to display varieties. The emphasis is not on what they “buy”, but what they “show”.

What type of FMCG products have better demand in rural India?

However, rural India accounts for more than 40\% consumption in major FMCG categories such as personal care, fabric care and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene will keep growing at relatively attractive rates.

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