What format should I send a press release?

In my experience, the best format for sending a press release is as the body text of an email. I can copy this and paste it straight into a text editor or word processing package.

How often should you send a press release?

Press releases that have a time-sensitive topic should be sent at least once-a-week while those that are not time-sensitive. For example, if you a company that is set to launch a new product, you would want to send releases weekly or daily around the date of the launch and shortly after the launch.

What is the best Newswire?

Recommended newswire services

• PR Underground.
• SBWire by ReleaseWire.
• EIN Presswire.
• Newswire.
• Presswire.
• Linking News.
• Send2Press. This is another tool best suited for press release distribution in the US.
• eReleases. This is another tool that has partnered up with PR Newswire for the US market.

How should a press release look?

Writing a press release – checklist

1. Choose the angle that matters for your target audience.
2. Start with a well-thought-out headline.
3. Pay attention to a lead paragraph.
4. Cover the essentials in a few body paragraphs.
5. Consider adding quotes.
6. Include contact details.
7. End your press release with a boilerplate.

Should I send press release as a PDF?

The PDF is the king of “static” Most companies that have a news- or pressroom on their website make their press releases available to journalists. In fact, it is best practice to do so. However, when a newsroom contains releases in only PDF, the PR department will lose on conversion, engagement, and measurement.

How long should a PR release be?

So, how long should my press release be? A good press release is one A4 page long, an average of 300-400 words long. You should be aiming for 3-4 short paragraphs. Each paragraph should only be 3-4 sentences long.