What is a good 7 day retention rate?

Traditionally, good retention rates are: Day 1 Retention – 40\% Day 7 Retention – 20\%

What is good app retention?

Industry Benchmarks The average 30-day rate broken down by industry ranges from 27\% to 43\%, but for higher performing apps, that range is 32\% to 66\%. See more details here. While the average hovers around 20\% 90-day retention, it’s best to aim for 25\% or higher depending on your industry.

How do you calculate Game retention rate?

A retention rate gives a number to the percentage of users who still use an app a certain number of days after install. It is calculated by counting unique users that trigger at least one session in one day, then dividing this by total installs within a given cohort.

How do you calculate 7 day retention rate?

How do you calculate your customer retention rate?

1. Find out how many customers you have at the end of a given period (week, month, or quarter).
2. Subtract the number of new customers you’ve acquired over that time.
3. Divide by the number of customers you had at the beginning of that period.

What is a good retention rate for mobile games?

The harsh truth is – more than half of users that download your game probably won’t open it. Not even once. According to GameAnalytics, a mobile game is considered successful if its day-1 retention is above 35\%.

How can I increase my day one retention?

3 Ways to Increase Your App’s Day 1 Retention

1. Reward Tutorial Completion. Educated users are easier to retain.
2. Request Push Permissions Appropriately. The ability to contact your users via push notification is an obvious advantage when trying to boost day 1 retention.
3. Make An Appointment.

What is churn rate in gaming?

Churn rate tells you how many users leave and never come back to your game. In other words, it measures how many of them uninstalled your game. More precisely, churn rate is the percentage of users that quit playing a game over a certain time period.

What is good weekly retention?

For most industries, average eight-week retention is below 20 percent. For products in the media or finance industry, an eight-week retention rate over 25 percent is considered elite. For the SaaS and e-commerce industries, over 35 percent retention is considered elite.

How do you increase day one retention in games?

15 Tips to Increase User Retention in Mobile Games

1. Make your First Impression Count.
2. Optimizing the Loading Screen.
3. Do NOT download everything at Once.
4. Create Interactive & Personalized Tutorials.
5. Time and Energy Mechanics.
6. Check Markets with Geopolitical Changes.
7. Personalized Push Notifications to Reactivate Users.

What is a good repeat purchase rate?

That said, a repeat purchase rate from 20-40\% is a good range to be in. Shopify has found that a 27\% repeat purchase rate is considered a good baseline and that’s what I use in the analysis inside of Repeat Purchase Insights.