What is so offensive about Myntra logo?

The complainant, Naaz Patel of Avesta Foundation, said that the “obscene” logo shows a woman’s “legs spread out in a suggestive manner”. The reasoning she provided for wanting the logo to be changed was that she felt that it would “lead to further victimisation of women in our society”.

What was the issue with old Myntra logo?

Recently an NGO filed a complaint with the Police that the Myntra logo is offensive and derogatory towards women. When the Police approached Myntra for an explanation, instead of offering their side of the story, Myntra immediately agreed to change the logo without batting an eyelid!

Why Myntra is being trolled?

The post offended several people, who then called out the brand for being ‘anti-Hindu’. The controversy picked up momentum as it coincided with rival brand Amazon’s own controversy, selling doormats with Hindu symbols and faces of deities. Soon, the web erupted with the calls of boycotting Myntra.

What is the tagline of Myntra?

The month-long celebration began with the launch of a new brand campaign, highlighting the range of ethnic and festive wear and the convenience of shopping on Myntra, with the tagline,’Iss baar sirf tyohar manao, shopping Myntra pe chod do’.

What is the meaning of Myntra?

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items.In May 2014, Myntra.com was acquired by Flipkart.

Is Myntra going to change its logo?

Top fashion app Myntra, backed by Flipkart will be changing its logo. The logo will be going through a change on all of its platforms including website, mobile app, packaging material, following a complaint by Avesta Foundation’s Naaz Patel.

What does Myntra logo mean?

Fashion e-tailer Myntra has decided to change its logo following a complaint by a Mumbai-based activist, who alleged that the brand’s signage was offensive towards women. The logo supposedly depicts a ‘naked woman’, and the activist took umbrage to the ‘offensive’ logo.

Is Myntra Indian?

Myntra is a major Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007 to sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart.