What is the purpose of roadshow?

The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road. Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge.

What should be included in a roadshow?

An event roadshow series consists of events (usually day or half-day events) in multiple cities with the goal of reaching the target audience in different locations. Typically, a roadshow series includes speakers, panel discussions, product conversations, demos, and networking opportunities.

What happens in IPO roadshow?

A roadshow refers to a series of presentations about an initial public offering made to potential investors in different locations and at different times. A roadshow allows an underwriting firm make sales pitch about an initial public offering.

How do I plan a roadshow event?

How to Plan a B2B Mobile Roadshow Event

1. Set goals.
2. Layout the overall plan.
3. Harness the event data.
4. Know the local market rules and regulations.
5. Set your staff up for a successful event.
6. Roadshow theme and event content.
7. Choose the right event vehicle.
8. Determine the metrics and tracking.

What is a roadshow video?

1. An IPO Roadshow Video Can Be Viewed in Person or Online. A video made in anticipation of an IPO can provide viewers with background and history, introduce the mission and give information about the executives, current financial performance and future goals of a company preparing to go public.

What is a non deal road show?

Non-deal roadshows (NDRs) offer investors a comprehensive look at a company’s story that press releases, conference presentations, and other public documents cannot. Public and private companies alike may benefit from scheduling NDRs to foster effective communication between the executive team and investors.

How can I improve my roadshow activity?

10 Ideas for Your Next Roadshow Event

1. Track Your Journey.
2. Share Your Journey.
3. Incorporate Local Sponsors and Vendors.
4. Segment Your Audience Through Ticketing.
5. Be Selective with Speakers.
6. Cultivate Your Content.
7. Build Anticipation.
8. Be Open to Feedback.

How long does it take from Roadshow do you IPO?

The IPO process is complex and the amount of time it takes depends on many factors. If the team managing the IPO is well organized, then it will typically take six to nine months for the company to complete its public debut.

How do you promote Roadshow?

These 10 event roadshow ideas will provide plenty of inspiration for your next mobile conference.

1. Nail Your Speaker Lineup.
2. Go Where Your Audience Is.
3. Make Use of Event Sponsorship.
4. Let Your Products Take Center Stage.
5. Make Your Event Complimentary.
6. Seek Financial Backing.
7. Go Digital.
8. Tackle Multiple Topics and Audiences.

How do you do a virtual roadshow?

Here are the steps you can take to create a great virtual experience.

1. Pick a platform.
2. Get your speakers and key stakeholders on board.
3. Get the word out.
4. Host a run-through.
5. Day-of your virtual event.
6. Have a contingency plan.

How long does it take from roadshow do you IPO?

Is a road show a free writing prospectus?

A live road show presentation, even if it includes visual aids, is typically not considered to be a written communication, as defined in Rule 405 (discussed below), and is thus not a free writing prospectus required to be filed with the SEC.

What is a roadshow and why do you need one?

The main objective of a roadshow is to create and strengthen brand awareness. This is not to say that roadshows aren’t good for your sales team’s efforts of taking clients down on the sales funnel, or that you cannot generate leads by planning a roadshow. Roadshows are great for that as well.

What is a road show presentation?

A road show is a presentation given by an issuer of securities to potential buyers. The management of a company or its underwriters issuing securities or doing an initial public offering (IPO) travels around the country to give presentations to analysts, fund managers, and potential investors.

What is a Marketo Roadshow?

Typically, roadshows are half-day events that bring customers, prospects, and partners together for thought leadership, product demonstrations, and networking. Many companies do roadshows for a variety of reasons. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation.

What are the most successful roadshow event management ideas?

The most successful roadshow event management ideas lie at the confluence between you, your brand, the location you choose for your events and the audience you’re targeting.