Why does some content go viral on the internet?
Table of Contents
In order for Web content to go viral, it has to make people feel something. Positive emotions – joy, inspiration, amusement, hope – are the most powerful drivers of clicks and shares, but content that spurs anger, disgust, sadness and frustration can also become viral.
Making things go viral According to psychological theory, content that feels novel or that fills information gaps may trigger the release of dopamine in the brain. Further, content that touches the right emotions (excitement, surprise, nostalgia, etc.)
What makes online content viral Jonah?
Content that evokes high-arousal positive (awe) or negative (anger or anxiety) emotions is more viral. Content that evokes low-arousal, or deactivating, emotions (e.g., sadness) is less viral.
How does information in social media become viral?
Becoming ‘viral’ on the internet means that a piece of news, an image or a video has become incredibly popular in just a matter of hours or days by being shared from thousands (sometimes even millions) of people on social media.
Word-of-mouth Virality – When your product is so good that people themselves talk about it with others and make it go viral. Infectious Virality – This type of virality works when you get more people to use the product you already use and thus are able to build a community around it.
A viral post is something that has been shared, copied and spread across all social platforms. On Facebook in particular, going viral means that a post has generated a great deal of attention in the form of a high number of likes, shares and comments.
What makes someone viral?
Today, “going viral” means sharing something via email or social media that spreads quickly to millions of people online. The term “viral video” didn’t come around until 2009. It was first used to describe the video “David after Dentist.” Viral videos can turn people into Internet celebrities overnight.
What makes online content Katherine?
Virality is driven, in part, by activation and arousal. Content that evokes either high-arousal positive emotions (awe) or negative emotions (anger or anxiety) tends to be more viral. Content that evokes low arousal or deactivating emotions (e.g., sadness) tends to be less viral.
9 Places To Find Viral-Worthy New Social Media Content Ideas
- Use Pinterest as a search engine.
- Lurk Facebook Groups.
- Use Plann’s Content Prompts.
- Use Answer The Public.
- Ask Your Audience On Instagram Stories.
- Watch Instagram Reels.
- Peruse Stock Photo Sites.
- Checking Our Trending YouTube Videos.
How do you make something go viral?
Try to:
- Elicit emotions. Videos go viral when they elicit emotions.
- Challenge yourself as a storyteller. To tell better stories, try telling them in a way you haven’t before.
- Talk to people. Discuss ideas so you can gather more relatable experiences.
- Tell stories. Share stories about your brand, your products.