Why is Fogg so successful?

Fogg was daringly priced about 15-20 per cent higher than others in its peer set, but what it offered in turn was a value-for-money proposition that consumers found appealing. Other than the product innovation based on the absence of gas, Fogg also charted a different path with its brand communication.

Who is the brand ambassador of Fogg perfume?

After getting an outstanding response from the viewers, Angira Dhar is also known as Fogg’s ad girl. She is loved by viewers so much on the internet.

What is USP of Fogg perfume?

The Main USP of Fogg Deodorant is that it lasts longer compared to other deodorants in the consumer market. The brand has offered several variants of deodorants to its customers and is available for both men and women.

What are the features of perfume?

A perfume is a very complex composition of top notes, heart notes and base notes. The top notes are the most delicate and do typically not last very long. Heart notes tend to be herbal, floral and spice notes which last longer than the top notes but you will be able to smell the base notes the longest.

Where is Fogg perfume made?

In the television campaign conceptualized in-house, Fogg is promoted as a deo without gas, delivering more sprays per can. That’s in keeping with the philosophy of Darshan Patel, founder and managing director of Vini Cosmetics Pvt. Ltd, the Ahmedabad-based maker of Fogg.

Who is the girl in Wild Stone ad?

Isha Talwar is the Indian Actress and a Model who is well-known for acting in Hindi and Malayalam Movies. Her acting in Wild Stone Perfume Ad was cherished by her fans. Thus she is the Wild Stone Intense Female Model.

What is the tagline of Denver deodorant?

The scent of my success
The campaign will roll out the message of Denver Deodorant as ‘The scent of my success’.

Why is fragrance so important?

Your perfume makes you attractive. The sense of smell is one of the most important of the five senses. Perfumes have a vast amount of pheromones and can make you attractive to people, ensuring the above mentioned first impression and lasting impression be a pleasant and memorable one.

What is the advantages of perfume?

Perfume has been historically used primarily for fragrance. It helps keep unwanted body odor at bay and ensures that you smell good throughout the day.

Who is the CEO of Fogg?

Darshan Patel
Darshan Patel, founder of Vini Cosmetics, is scouting for a chief executive to run the company that makes the Fogg brand of deodorants. “Vini Cosmetics, whose 64\% stake currently lies with the (Patels) family, should get into the hands of a professional before we think of a total sell-out in future,” Patel told ET.

What is the difference between a single strategy and formulated marketing?

C) Within a company, a single strategy exclusively applies to all different businesses and products. D) Formulated marketing seldom involves developing formal marketing strategies and adhering to them closely. E) Formulated marketing encourages more marketing initiative and “intrepreneurship” at the local level.

How much does customer engagement affect a brand’s profits?

Up to 2/3 of a brand’s profits might rely on effective customer engagement. Another customer engagement study by Ray Wang of Constellation Research found that “…companies who have improved engagement increase cross-sell by 22\%, drive up-sell revenue from 13\% to 51\%, and also increase order sizes from 5\% to 85\%.”

How much more should you spend on marketing a new option?

You are marketing a new option, say with 20\% more product or 50\% more minutes on a calling plan, but you can’t get customers to pay for even a fraction of the additional value. Some don’t even notice it.