Does Google Chrome track your data?

When you browse the web on computers or Android devices, you can send a request to websites not to collect or track your browsing data. Chrome doesn’t provide details of which websites and web services respect Do Not Track requests and how websites interpret them.

How do websites know my location?

Your IP address identifies you on the Internet. These days, it’s likely that your computer shares an IP address with the other networked devices in your house or office. From your IP address, a website can determine your rough geographical location – not down to street level, but generally your city or area.

How does floc work with Google Ads?

Google says that FLoC will hide individuals by disguising them among large clusters of users with similar interests. You will then get targeted ads as a group depending upon your cohort. Your browser will handle the cohort allocation, locally. Each FLoC will get an ID.

What is floc and how does it affect privacy?

FLoC is a new model from Google which gives interest-based advertising a more privacy-preserving experience for consumers. Currently, planning to roll out in 2023, it will deprecate the use of third-party cookies, which have become a privacy-invasive way of user tracking for many years.

What is Google floc cohort ID?

A cohort is defined as a “group of individuals having a statistics factor in common”. Google’s promise is that FLoC cohort IDs will be anonymous data points in a larger network and that each cohort’s data will be sent to advertisers without them knowing the identity of individual users.

Where can I get floc?

Google is already running a trial of FLoC on about 0.5\% of users in regions that include Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States. You can check to see whether you’re one of those users at the EFF’s site “ Am I FLoCed?