What are demographics in retail?

Demographics is defined as statistical data describing a population or groups within it. As a result, demographic trends shape the future of the consumer market. Because those trends are linear and predictable, retailers can see the future by simply tapping into them and adjusting their strategies accordingly.

What are demographic factors in marketing?

Types of Demographic Information For corporate marketing goals, demographic data is collected to build a customer base profile. The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education.

How can I grow FMCG company?

Check out the following strategy to increase your sales in FMCG Business in 2019.

1. Strategy to know what Customer Need.
2. Increase and manage sales bucket effectively.
3. Bringing all Process Stakeholders on Digital tools/Platforms.
4. Build a strategy for your Bottom-up savings.
5. Manage your operation effectively.

How do demographics affect business?

Demographics are various traits that can be used to determine product preferences or buying behaviors of consumers. Most companies identify their key customers through these various traits. Targeting consumers with similar demographic characteristics helps maximize a company’s sales and profits.

How to sell more in the FMCG market?

It is more strategic for brands to place their products in stores that obtain larger percentages of their sales turnover from the categories in which their product belongs. Selling more in the FMCG market is all about smart product placement.

What are fast moving consumer goods (FMCG)?

Fast moving consumer goods (FMCG) also called Consumer packaged goods (CPG) is the largest group of consumer products along with the production, distribution, and marketing of these consumer goods. This includes durable and nondurable goods such as food & drinks, and personal, health and home care products.

What are the digital marketing trends in FMCG in India?

A significant portion of Indian consumers are shopping for FMCG products online through various apps and this number is only going to grow. Digital marketing trends in FMCG need to keep up with the increasing volume of customers who prefer to shop online.

What is driving the growth of FMCG in the beauty industry?

There are also a growing number of consumers who prefer to shop online for FMCG products rather than visit a physical store. According to a report by Google and Bain and Co. $11 billion, or two-thirds, of the total sales in beauty and hygiene products will be influenced through online marketing.