What is the best way to distribute press release?

Here are 15 press release distribution tips to help your news get maximum exposure:

1. Send Your Press Release to Influencers & Bloggers.
2. Include Images, Graphics, or Video.
3. Target Outlets That Reach Your Audience.
4. Use a Service to Write Your Press Release.
5. Send Your Release to Journalists, Not Newsrooms.

How far in advance should you send a media advisory?

If your event is in the morning, send the media advisory the afternoon before the event. If the event is in the evening, send the advisory the day of the event in the early morning. Sending the advisory to the right media outlets is crucial to gaining coverage.

When should you press release?

Send a press release with your take on a trending news story to help get both SEO value and news coverage. Send it to the journalists who have already covered the story. And be sure to do it while the other story is still trending to get the most value and increase your chances of getting quoted as an expert.

How long should a press release be 2021?

400-500 words
Typically spanning 400-500 words, press releases are read by journalists and editors. With the right kind of media pitch, your press release may be published in magazines, newspapers, and journals and find a larger audience. You can write a press release for the following events: Breaking company news.

How far out should you send a press release?

How Far in Advance Should You Send a Press Release? You should send your press release two to three weeks before an event like a conference or store opening, whilst a pitch to a glossy magazine may need to go out months ahead of time.

How long should a press release be?

A press release should have somewhere in the neighborhood of 400 words. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.

What is the best time of day to send a press release?

between 10 am and 2 pm
The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5\% between 6 and 10 am.

When should a press release be sent before an event?

In general, send the press release two or three weeks before the event launch. While you can use an informal tone every now and then, depending on the nature of your event, it’s best to use a professional tone throughout the whole press release.

What is the best day to send out a press release?

Thursday
Thursday between 10 am – 2 pm is generally considered to be the ideal time and day to send out a release, as it has the biggest chance of being opened; if it contains relevant news, you can have it published in no time.

How often should you send press releases?

Press releases that have a time-sensitive topic should be sent at least once-a-week while those that are not time-sensitive. For example, if you a company that is set to launch a new product, you would want to send releases weekly or daily around the date of the launch and shortly after the launch.

What is the best length for a press release?

about 300 to 400 words
Be concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.

Is it most ideal to send a press release?

The best time to send a press release is between 10 am and 2 pm—this is when editors open about one-third of all the emails they’ve received. Early mornings are less effective: open rates drop to 20.5\% between 6 and 10 am. Issue your press releases after 6 pm only if you find it absolutely necessary!