When did Greek yogurt become popular in the US?

Despite Fage introducing the product to the United States in 1998, it wasn’t until Chobani founder Hamdi Ulukaya got into the game in 2005 that Greek yogurt really took off.

How did Greek yogurt become popular?

Greek yogurt occupied 1 percent of the yogurt market in 2007; that jumped to 44 percent by 2013. “Once Greek became accessibly priced and broadly distributed and people understood Greek means high protein, they snapped it up,” says Peter McGuinness, president of Chobani.

When did yogurt become popular?

Yogurt grew in popularity in the ’60s and ’70s as a health food across the United States.

When was yogurt introduced to the US?

In 1942, a Spanish immigrant named Daniel Carasso started a company called Dannon Milk Products in the Bronx borough of New York City.

Who made Greek yogurt popular?

At least one person, Kostas Mastoras, claims to have been the first to import and sell Greek yogurt in the States, more than 20 years ago. Mastoras, the owner of Titan Foods, a Greek food market in Queens, New York, told me that, in 1988, he traveled to his native Greece to buy feta cheese from Fage.

Why Greek yogurt is called Greek?

Greek yogurt gets its name from a corporate marketing scheme developed by Fage to divert sales away from traditional American yogurts like Yoplait and toward this creamier, more protein-dense product.

Why is chobani bad?

Bad news, Greek yogurt fans: The Wall Street Journal reports that Chobani yogurt will no longer be on sale at Whole Foods beginning early next year. The culprit responsible for splitting up the health-conscious grocery chain and the popular Greek yogurt brand is Chobani’s use of genetically modified organisms (GMOs).

How do the Greeks eat their yogurt?

While many eat it as a breakfast meal, in Greece, yoghurt is used in many recipes, including tzatziki and as a dessert, topped with honey and nuts or spoon sweets.

How did yogurt become popular?

In more recent history, yogurt was catapulted into fame following a lecture given by Elie Metchnikoff in 1904 at the Pasteur Institute in Paris. Metchnikoff suggested that longevity among Bulgarians could be attributed to the beneficial lactobacilli bacteria in yogurt.

Is Greek yogurt still popular?

Just five years ago, Greek yogurt was a $60 million market in the U.S. (Too sour! Too thick!) But sales have increased 2500\%, accelerating through the Great Recession despite the fact that the “Greek” stuff (it’s actually more Lebanese, but anyway) tends to be twice as expensive as normal yogurt.

Is Greek yogurt real Greek?

It’s not even really Greek. What Americans know as Greek yogurt is a yogurt with most of the whey strained out, making it thicker. In Greece, it’s called straggisto (which simply translates to strained yogurt).

What makes Greek yogurt so special?

Greek yogurt is made by straining out the extra whey in regular yogurt. It makes a yogurt that’s thicker, creamier and tangier than regular yogurt. Plain Greek yogurt has less sugar and more protein than regular yogurt. But regular yogurt delivers twice the bone-strengthening mineral calcium.