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When should a press release be written?

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When should a press release be written?

To notify the media about an event in hopes that they will spread the word. To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it. To promote your business’ appearance on the internet via blogs, websites, and social networks.

How far in advance should press releases be sent?

two to three weeks
How Far in Advance Should You Send a Press Release? You should send your press release two to three weeks before an event like a conference or store opening, whilst a pitch to a glossy magazine may need to go out months ahead of time.

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What are the best days to send out press releases?

What is the best day to send a press release? The best day for sending out a press release is Thursday, with Tuesday being second and Wednesday lagging behind in third. If your press release is not intended for immediate release, you should wait until Thursday to send it out.

How do you write a press release for a new business?

How to write a killer press release

  1. Format properly. Journalists are looking for an excuse to hit the trash icon.
  2. Seize attention with an eye-catching headline. The title of your press release should be a mini press release in its own right.
  3. Don’t ‘bury’ the story.
  4. Find an angle.
  5. Make it personal.
  6. Use a quote.

When should you not write a press release?

When NOT to Write a Press Release

  • It’s Not Newsworthy.
  • It Doesn’t Affect Your Target Audience.
  • You Write a Press Release, but Don’t Plan to Do Anything With it.
  • It’s Overly Promotional.
  • You Write a Press Release when There’s a Better Way to Tell the Story.
  • Create a More Effective Storytelling Method.
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How do you write a 2021 press release?

How do you write a press release?

  1. Find a newsworthy angle.
  2. Write an attention-grabbing headline.
  3. Write your opening sentence (aka, lede)
  4. Craft two to five strong body paragraphs with supporting details.
  5. Add quotes.
  6. Include contact information.
  7. Write boilerplate copy.

Why is there a 30 at the end of press releases?

The number 30 was used as the shorthand for “end” or “no more” in Western Union’s “92 Code,” produced in 1859. This set of guidelines was meant to reduce bandwidth over increasingly busy telegraph lines. In addition to using “30” for “the end,” a telegraph operator could use shortcuts like: 2 for “very important”

When should you not send a press release?

You should also avoid afternoons (2–6 pm) when only 26\% of all messages get viewed. Issue your press releases after 6 pm only if you find it absolutely necessary! You’ll stand out from your competition if you refrain from sending out your press release on the hour or even on the half-hour (e.g. 10 am or 1:30 pm).

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Do and don’ts of press release?

The Dos and Don’ts of Writing Press Releases

  • DO.
  • Keep it short. If possible, limit yourself to one page when writing a press release, as most recipients won’t have the time or patience to read past that.
  • Include contact info.
  • Include quotes.
  • Spell check.
  • Complicate the writing.
  • Get lazy with your headline.
  • Drag it out.

What are the do’s and don’ts of press release?

Press Release Do’s and Don’ts

  • Keep it short and sweet.
  • Keep SEO in mind.
  • Use hyperlinks.
  • Proofread (and proofread again).
  • Send a release out on Friday or before a holiday (if you want it to be seen).
  • Pitch to everyone (right away).
  • Pitch the wrong audience.
  • Forget to include context and personality.