Q&A

Does e-commerce have future?

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Does e-commerce have future?

The future of eCommerce in India is enormous, and the ever-increasing penetration of smartphones will only add impetus to the growth. As the e-commerce industry sees increased traction, it is expected to increase to reach a market size of US$ 188 billion by 2025. The industry is quick to adapt to new technologies too.

How does AI improve ecommerce?

With the use of big data, AI in Ecommerce is impacting customer choices thanks to its knowledge of previous purchases, searched products, and online browsing habits. Improved customer retention and sales. A personalized shopping experience to online shoppers. Enable a personalized business email campaign.

How AI is affecting the shopping?

Using AI, brands can more intelligently and efficiently scan through petabytes of data to predict customer behavior, and offer relevant and helpful recommendations to individual consumers. This level of intelligence is vital in delivering a personalized shopping experience for the consumer.

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How fast is ecommerce growing?

Ecommerce reached $612.86 billion, up 16.4\% from $526.72 billion in the first three quarters of 2020. Online penetration hit 18.7\%, up from 18.4\% for the same period last year. Offline sales increased 14.1\% year over year, up significantly from 1.9\% for the first nine months of 2020.

What role do e-commerce platforms play in the FMCG industry?

For several FMCG companies, e-commerce platforms are an important part of building a network, by programs like direct home deliveries or direct store deliveries, customer backhauls and nurturing partnerships with tech-enabled delivery platforms or apps.

What is the future of FMCG supply chain?

These supply chains will be infused with technology which will help them handle dynamic demand. The future of FMCG Supply Chain lies in a technology-led adept supply chain that can fulfill demands across traditional stores, E-commerce, and modern trade supermarkets with ease.

How can FMCG companies become more engaged and productive?

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Similarly, FMCG companies have to adapt to the external environment, the variation in consumers demand and behaviour as direct to consumer outreach will help FMCG companies to become more engaged and productive to sustain the business for the long run.

How has covid-19 impacted the FMCG sector in India?

According to Nielsen, amid the ongoing pandemic situation in India has impacted the FMCG sector which is likely to grow about 5-6 per cent in 2020 including the consequences of COVID-19. Due to obstacles in supply chain, the FMCG sector’s growth, including e-commerce, slowed down to 6.3 per cent in the first quarter of 2020.

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