How do consulting companies get new clients?

The Lead Magnet Funnel to Convert from Lead to Client

1. Lead Magnet. Find something that is of value to your target customers.
2. Get People to a Landing Page.
3. Provide Even More Value Through a Welcome Series.
4. Convert The Lead.
5. Pick Up The Phone.
6. The Last Mile.
7. Speak At Events.
8. Teach, Coach and Advise.

How do I market myself as a marketing consultant?

Specific steps must be taken to successfully market yourself as a consultant.

1. Create a marketing message based on what you have to offer.
2. Target those that can benefit from your help.
3. Organize a local event based on your specialty.
4. Offer your services as an expert to a local newspaper or radio station.

How do you market a marketing consulting business?

10 Effective Marketing Strategies for New Consultants

1. Place Google and social media ads.
2. Launch an email newsletter.
3. Host events.
4. Reach out to potential clients directly.
5. Attend networking events.
6. Get referrals.
7. Speak and present at events.
8. Make connections on social media.

How do management consultants find clients?

Another way to get clients is to build your online presence. This means creating a professional-looking website that can easily be found by search engines. Joining an online marketplace is also a great way to let potential clients know you are available for work.

What do clients look for in a consultant?

Attention to Detail. It pays to have a big picture mentality, but clients are looking for more than a generalist in their consultant. They want someone who can roll up their sleeves, dig in, and deal with the meticulous details of a specific problem. That’s where they need help.

How do you sell yourself to a potential client?

How to Sell Yourself to a Client

1. First impressions matter. If you plan to work with other businesses or clients, it’s time to stop posting your crazy nights out (unless maybe you’re a club promoter).
2. Be authentic.
3. List your prices and be direct.
4. Know that you are the expert.
5. Always leave the door open!

How do consulting firms market their services?

The conventional wisdom is that independent consultants should spend half their time in marketing. It includes networking, calling potential clients, putting in bids and proposals, maintaining an online presence, and developing a system for attracting and converting clients.

What do consultants call themselves?

Since consultants are externals, organisations don’t use the consultant title internally. They use a version of a manager: change manager, expert manager, etc. So if you are looking for a name inside your organisation, find a fancy/sexy manager title and use that one.