Q&A

How do you introduce a podcast sponsor?

by Author

How do you introduce a podcast sponsor?

Here’s what you should include.

  1. A Brief Introduction to Yourself and Your Podcast.
  2. Why You’re Reaching Out.
  3. Audience Data.
  4. Sponsorship Opportunities and Activations.
  5. When You Plan to Follow Up.

How much do podcasts charge for ads?

Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.

How is sponsorship value calculated?

The sponsor fee is determined by the value of the offer being proposed to your potential partner as determined by the tangible rights they will receive, the intangible benefit of association with the property, and the cost of comparable opportunities.

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How do podcasts charge sponsors?

The current “Industry Standards” for podcast sponsorships are:

  1. CPM: 15-second Pre-Roll: $15-20 per 1000 listens. 60-second Mid-Roll: $20-25 per 1000 listens. 30-second Post-Roll: $10-20 per 1000 listens.
  2. CPA: $15–30 per person that buys the product or service.

How do you create a sponsorship for a podcast?

Here’s a list of different things to mix and match to make them.

  1. Ad Type. With a podcast, there are already 3 easy things for you to sell, and that’s a Pre-Roll, Mid-Roll, or Post-Roll Ad.
  2. Number of Ads in the Show.
  3. Cost Per Thousand Downloads (CPM)
  4. Cost Per Action (CPA)
  5. Number of Episodes.
  6. Extra items.

Does it cost money to start a podcast?

If you go with the bare minimum, you can expect to spend $50 on a microphone and $15/month on podcast hosting. If you want to start a high-quality podcast, it might cost more in the range of $500-1000 to get started with the right equipment, plus $30-$50 per month for hosting and software subscriptions.

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How much does it cost to sponsor a podcast?

18 x 10 (for the 10,000 listens) = $180 is the cost to the sponsor for a Preroll. 25 x 10 (for the 10,000 listens) = $250 is the cost to the sponsor for a Midroll. Therefore, your 10,000 per episode podcast would cost a sponsor $430 for a Preroll/Midroll combo.

What are the “industry standards” for podcast sponsorship?

So what exactly are these “Industry Standards” for Podcast Sponsorships? A 15-second Preroll commands $18 per 1000 CPMs (listens). A 60-second Midroll commands $25 per 1000 CPMs (listens). A 30-second Postroll commands $10 per 1000 CPMs (listens).

How much do podcasts charge for Midroll and postrolls?

A 60-second Midroll commands $25 per 1000 CPMs (listens). A 30-second Postroll commands $10 per 1000 CPMs (listens). For ease of math purposes, let’s say your podcast averages 10,000 listens per episode (you find this number by guaranteeing the number of listens on any given episodes 6 weeks post-publishing).

How do I start a small podcast?

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Plan your podcast, from listener, to problem, to unique solution. Name your podcast – and don’t take long to do it! Plan initial episodes to get a feel for your topic and its longevity. Choose a format which balances quality and sustainability. Choose your equipment and use it to record a show.