How is Google Analytics structured?

A Google Analytics Account is made up of one or more properties. A Google Analytics property (which can be a website, mobile app or point of sales device) is made up of one or more reporting views. A Google Analytics view (also known as reporting view) is made up of several reports.

How do I create Google Analytics?

To set up Google Analytics, you simply have to follow these steps:

1. Step 1: Set up Google Tag Manager.
2. Step 2: Create Google Analytics account.
3. Step 3: Set up analytics tag with Google Tag Manager.
4. Step 4: Set up goals.
5. Step 5: Link to Google Search Console.

How does Google Analytics get its data?

Google Analytics works by the inclusion of a block of JavaScript code on pages in your website. The tracking operation retrieves data about the page request through various means and sends this information to the Analytics server via a list of parameters attached to a single-pixel image request.

What language is Google Analytics written in?

JavaScript
GA uses a programming language called JavaScript to transmit information to Google’s servers about site visitors. Now 25 years old, JavaScript is an (almost) universal language that allows coders and developers to make sites interactive.

What is Google Analytics property?

In Google Analytics, a property is a website, mobile application, or blog, etc., that is associated with a unique tracking ID. A Google Analytics account can contain one or more properties.

What is a dimension in Google Analytics?

A descriptive attribute or characteristic of data. Browser, Landing Page and Campaign are all examples of default dimensions in Analytics. A dimension is a descriptive attribute or characteristic of an object that can be given different values. Use them to help organize, segment, and analyze your data. …

Does Google Analytics have an API?

The Google Analytics Reporting API v4 provides programmatic methods to access report data in Google Analytics (Universal Analytics properties only). Integrate your Google Analytics data with other business applications.

What is the cost of Google Analytics?

$150,000 dollars a year
How much does Google Analytics cost? Google Analytics 360 will cost you $150,000 dollars a year. Luckily for marketers at small and medium-sized businesses, the standard, free version of Google Analytics usually provides more than enough insight to successfully guide their marketing efforts.

What data is captured by Google Analytics?

By default, this Google Analytics hit captures data like:

• Page Information. URL – the URL of the page the user is viewing.
• Browser Information. Browser name – the browser the user is using.
• User Information. Location – this is derived from the IP address where the hit originated.

What Google Analytics can track?

Google Analytics can then generate customizable reports to track and visualize data such as the number of users, bounce rates, average session durations, sessions by channel, page views, goal completions and more. The page tag functions as a web bug or web beacon, to gather visitor information.

What data is collected by Google Analytics?

Like many web analytics tools, Google Analytics tracks basic pageviews and visit data such as device type, operating system, and browser type. In addition, you can track limited user-level properties (limited to 20 max), given that you’ve set up individual user tracking.

How do I set up Google Analytics for my website?

The first step in setting up Google Analytics to track your website is getting a tracking ID: a unique identifier used to associate your website with your Google Analytics profile. To get a tracking ID for your website, navigate to the Google Analytics home pageand click the Sign upbutton. Select Website, and name your account.

What is Google Analytics and how does it work?

Google Analytics is implemented with page tags, in this case, called the Google Analytics Tracking Code, which is a snippet of JavaScript code that the website owner adds to every page of the website.

How to install Google Analytics 4 with Google Tag Manager?

Here’s the process of how to install Google Analytics 4 with Google Tag Manager: Create a new GA4 property Create a data stream Copy the Measurement ID Create a Google Analytics 4 Configuration tag Paste the Measurement ID and set the tag to fire on All Pages Preview/test the new tag Publish the changes in Google Tag Manager #1.1.

What are the different types of Google Analytics 360?

Google Analytics 360 includes five main products: Analytics, Tag Manager, Optimize, Data Studio, Surveys, Attribution, and Audience Center. In October 2017 a new version of Google Analytics was announced, called Global Site Tag.