Is growth hacking the future of startup growth?

Like it or not, growth hacking is happening. It’s the reason we get to see a few new startups each year with absolutely ridiculous growth rates. Growth hacking has only been around for a few years, but it’s already catching fire. Every startup is looking for growth hackers.

What is product growth hacks?

It’s about understanding how your product satisfies a market and then running a rapid growth process that finds repeatable and scalable ways to grow. But, as we run countless experiments on clients we do uncover patterns, trends, lessons and, yes, growth hacks we can apply across multiple accounts.

What are the best growth hacking techniques for your business?

Business partnerships and collaborations are one amongst the best growth hacking techniques as they create a lot of noise. Many brands have realized the fact that co-marketing and product partnership is an effective growth marketing strategy.

Is scalability possible with growth hacking strategies?

There are many challenges down the road, however, scalability is possible with these best growth hacking strategies. In order to reach out to a massive audience, entrepreneurs need to adopt different growth hacking techniques.

What is an example of growth hacking?

You can potentially do growth hacking offline. For example, you might count McDonald’s popping up at every interstate highway exit in the 1950’s as growth hacking. They realized that interstate highways were going to be big, so they showed up where they knew customers would be in large quantities.

What is an original growth hacker (OGH)?

Sean Ellis coined it in 2010 when trying to come up with a new job description. Sean is the OG (original growth hacker). He helped lots of startups achieve accelerated growth (for example, Dropbox) as a consultant. However, whenever he would leave a startup to pursue new ventures, he would have a tough time finding a replacement.

Can an engineer be a growth hacker?

Sean, in his own words, was looking for “a person whose true north is growth.” As growth is the make-or-break metric for startups (either they grow fast enough or they die), that’s the only metric that a growth hacker cares about. An engineer can be a growth hacker just as much as a marketer can.