What age group buys Harley Davidson?

In the interview with Reuters, he said the company’s average buyer is now 47 years old, one year younger than five years ago, and holding steady. If true, that means that in 2012 the average Harley rider was born in 1965 – the first year of Generation X, according to the Census Bureau’s definition.

What is the average age of a Harley Davidson owner?

But there is another statistic associated with these legendary bikes that is startling, all the more so if you don’t ride: The average age of a Harley owner these days is 44. In fact, more than eight out of 10 Harley owners are over 35; almost one in five is 55 or older.

Why is Harley Davidson not popular with Millennials?

Younger Consumers Are Buying Motorcycles for Different Reasons. Harley-Davidson is struggling to stay afloat, and some say the culprit is millennials. Younger generations might have different attitudes toward purchasing motorcycles than older generations because they can’t afford such a hobby.

Will motorcycles become obsolete?

The government announced last month that the ban will come forward for a second time; initially set for 2040 – then 2035 (announced back in February) — and now 2030, showing the Government’s accelerated effort to meet its own rather-strict emission targets. Motorbikes aren’t included in the 2030 ban.

Why are Harley Davidson sales declining?

Retail sales in the United States – the company’s biggest market – fell for the 16th straight quarter, resulting in an 8 percentage-point decline in big-motorcycle market share. The decline comes at a time when motorcycle sales have gone up on the back of a demand for socially distanced recreational outdoor activity.

What is the average income of a Harley Davidson owner?

Today’s median Harley Davidson owner is a white male about 47 years old, with an income of around $90,000, according to company demographics.

Why did you decide to purchase a Harley-Davidson motorcycle?

Harley-Davidson motorcycles are made to last. With their durable assembly matched with their revolutionary engines, these bikes are incredibly durable. Plus, most of their parts are easily replaceable; meaning that you can purchase new parts when they become damaged or well-worn instead of buying an entirely new bike.