What are good retention rates for mobile games?
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What are good retention rates for mobile games?
Social Casino Players Are Among The Most Loyal Casual gaming app retention rates: Day 1: 31.1\% Day 7: 9.8\% Day 30: 3.5\%
What is a good retention rate for a game?
The majority of game publishers aim for day-1 retention between 35 and 40\%. For any lower indicator, a game will probably be archived and the focus will be shifted on a new project. User retention is an important metric for any mobile game or app, but it’s maybe the most important for the hyper-casual genre.
How long should a mobile game last?
It’s said that a typical mobile game “lives” about 3 months, but it’s true only for about 10\%. Most users drop the app within three days. That’s because the mobile game market is growing at a rapid pace.
What is a Good Day 1 retention?
Anywhere between 35-60\% rate of retention on Day 1 means you have a high performing app. It’s important to note that there’s only a slight difference between retention averages for Android and iOS users.
What is Mobile Game retention?
Mobile game retention is the percentage of players that return to play after the first launch of the app. It is typically measured in three periods after the initial download: Day 1, Day 7 and Day 30. Usually, for free-to-play (F2P) mobile games, the standard retention rates are: 40\% for Day 1.
How can I improve my game retention?
How Can You Improve Your Retention Rate?
- Work on your first session and FTUE. They define the future behavior of users.
- Keep your game and/or app on your users’ radar screen.
- Think about bonuses and gifts.
- Unlock new content and features steadily.
- Add targets and stages.
- Add social interaction.
What is the lifespan of a game?
Different games come with lifespan differences. According to Department of Play, hyper-casual game lifespans vary from 1 to 5 weeks. On the other hand, the lifespan in mid-core games is way longer – often even over 12 months’ time.
How long is the lifespan of a game?
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What is a good 7 day retention?
Traditionally, good retention rates are: Day 1 Retention – 40\% Day 7 Retention – 20\% Day 28 Retention – 10\%
How to improve user retention for your game?
There are several options what you can do in order to improve your retention: Work on your first session and FTUE. They define the future behavior of users. This is your moment to ensure that users understand your game in a nutshell. A well-developed tutorial will help better your FTUE and show all your best features.
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How does app churn affect your game’s retention?
Here’s the formula: Usually, the biggest churn happens during the first few days, after installing an app. After that, retention decreases more slowly. So, if your players launch the game at the end of the month, it means that they are going to stay with you for a longer time. Here’s how a typical retention graph looks like:
What are the most important days for user retention?
The most common days are Day 1, Day 7, and Day 28. Traditionally, good retention rates are: Day 1 Retention informs you about the first impression that users have about an app — how they like the interface, how convenient it is and if it corresponds to their needs and expectations.