What kind of customers does Starbucks attract?

The target audience of Starbucks is middle to upper-class men and women. It’s the percentage of the general public who can afford their higher priced cups of coffee on a regular or daily basis. And this is who their marketing is targeted to reach. Starbucks’ marketing focuses on creating the perfect “third place”.

What is the best Starbucks drink for non-coffee drinkers?

10 Best Starbucks Drinks for Non-Coffee Drinkers:

• Matcha Green Tea Latte. Image credit: Brent Hofacker, Shutterstock.
• Chai Latte. Image credit: Unsplash.
• Hot Chocolate.
• Honey Citrus Mint Tea.
• Kiwi Starfruit Refresher.
• Mango Dragonfruit Refresher.
• Royal English Breakfast Tea.
• Double Chocolaty Chip Crème Frappuccino.

Who are Starbucks main customers?

Starbucks’ primary customers consist of men and women aged 25 to 40 who are hip, contemporary and willing to shell out a few extra dollars for a specialty drink (specialty coffee drinks account for 75 percent of Starbucks’ sales).

What is Starbucks marketing strategy?

Starbucks uses a large variety of channels to market their product from social media to TV spots and ads. It’s their mix of marketing media that makes their brand recognizable, and it’s the consistent message that comes across every time that makes them stand out. All of that promotion isn’t cheap.

How does Starbucks create value for its customers?

Starbucks has managed to differentiate itself from competitors by creating the unique value proposition of becoming the “third place” for customers, after home and the workplace. Customers were able to order customized drinks and enjoy the beverage in a relaxed, upscale environment.

What does Starbucks have that is not coffee?

The most notable tea lattes are the Green Tea and Chai Tea Lattes. These both have caffeine, but no coffee added by default. They are flavored with their respective tea and come pre-sweetened, then they are made mostly with steamed milk (or cold milk, if you would like the iced variety.)

How Starbucks caters to its target audience?

Most of the company’s audience consists of educated, white-collar professionals who read a lot and stay up on news and trends, including those about health. Starbucks caters to their tastes with a list of available teas and tea concoctions that’s as varied as its coffee offerings.

How do Starbucks attract customers?

The one that Starbucks uses to attract customers who gush about their business? It’s simple: they send birthday cards to their rewards members. All they do is email or text their customers on their birthdays – and they include a free drink voucher that the customer can redeem at any Starbucks location.

How could Starbucks improve marketing?

Use a Multi-Channel Promotional Strategy. Starbucks predominantly uses its website, social media channels and in-store displays to promote the brand and the products. It also uses sales promotions, events, direct marketing, print media, and PR in an integrated manner to multiply the impact of its promotions.

Why do customers like Starbucks?

Howard Shultz (Starbucks Founder) spent a lot of effort not only in the beverage itself but in the entire coffee buying experience. This is why Starbucks locations around the world consistently have a good atmosphere, indirect lighting, relaxing music in the background, great aromas, and friendly ‘baristas’.

What does Starbucks do for their customers?

My Starbucks Rewards, which launched in April 2016, is a loyalty program that offers perks and benefits to frequent customers. You earn 2 “stars” for every $1 spent, which can eventually be redeemed for free drinks, the ability to pay by phone, and a fast pass to go through the line.