Q&A

Which brands spend the most on influencer marketing?

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Which brands spend the most on influencer marketing?

In the second quarter of 2019, the fast fashion retail company Fashion Nova spent 5.5 million U.S. dollars on influencer marketing on Instagram, while the French vodka brand Ciroc ranked second, with expenditures on influencer marketing amounting to nearly 3.48 million dollars in the same period.

What do brands want from influencers?

You have to be in the business of creating content to attract brand partnerships for your Instagram, blog, YouTube, or whatever your platform is. One of the major reasons why brands hire influencers is to produce fresh, original content. Brands want to know you’re able to create new content for them.

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How do you reach out to brands as a new influencer?

General Pointers

  1. Keep your email short and concise.
  2. Don’t make the brand work.
  3. Be professional, but don’t be afraid to show your personality and warmth.
  4. Make each email personal, don’t copy and paste.
  5. Introduce yourself.
  6. Explain why working together makes sense.
  7. Link your Instagram and media kit.

What brands are looking for ambassadors 2021?

If being a brand ambassador sounds like something you’d enjoy, look at some brands that are looking for ambassadors below.

  • Breezy Swim.
  • Poppy Apparel.
  • PMD Beauty.
  • Yoga Tech.
  • Sand Cloud.
  • ASICS.
  • Enjoy Leggings.
  • Lululemon.

What is a brand backer?

What is BrandBacker? BrandBacker is a fast growing blogger, vlogger and influencer network that connects brands who want to get exposure on blogs and social networks to over 10,000 bloggers and influencers looking for opportunities.

How much do brands spend on influencers?

The surge in influencer marketing budgets means brands will spend an estimated $4.62 billion per year on influencer-related marketing campaigns. That’s a 25\% increase between 2021 and 2023.

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How do you partner with brands as an influencer?

The 10 Different Ways Brands Partner with Influencers

  1. Re-Using Images.
  2. Affiliate Relationships.
  3. Guest Blogging/Podcasting.
  4. Social Takeovers.
  5. Product Gifting.
  6. Dedicated Blog / Social Media Posts.
  7. Press Trips.
  8. Events.

What should I look for when partnering with a brand?

That’s a partnership worth exploring.

  • Audience Alignment. Great partners often have great alignment in whom they target.
  • Shared Values. Look for brands that share consistent values with your own.
  • Relatability Of Categories.
  • Pricing Strategy Sync.

How do you get collabs with brands?

Ways You Can Work With Brands

  1. Write blog posts on related topics.
  2. Promote products through pictures and affiliate links.
  3. Promote products on Instagram and Facebook stories.
  4. Make videos with relevant content.
  5. Write review and rate products/services.
  6. Run a giveaway.
  7. Send an email to your list.