Why podcasting is on the rise?

One reason for the increase in podcast listening and ad dollars is more content. In February 2021, there were 1,750,000 podcasts with over 43 million episodes available, up from 18.5 million in 2018.

Why are podcasts good for marketing?

Podcasts are effective tools for marketing because they help brands to reach a niche targeted audience. According to research, podcasts help to hypertarget audiences and give a good return on investment. Podcasts also create value for listeners because they are often informative and educational.

Is podcasting on the rise?

Podcasting is an increasingly popular pastime in the U.S. and there were an estimated 120 million podcast listeners in the country in 2021. Forecasts suggest that the number of podcast listeners will surpass 160 million in 2023 after increases of around 20 million each year.

Are podcasts still popular 2021?

According to the latest count, there are now 48 million podcast episodes. And roughly 78\% of the U.S. population is now familiar with podcasting. But the podcast industry is still growing…and changing. Read on to see the major changes on the horizon.

Why are podcasts called podcasts?

A podcast is a digital broadcast made available on the Internet. The word “podcast” is derived from “pod” as in Apple’s iPod, the popular portable audio player, and “cast” from “broadcast”, meaning “to transmit for general or public use.”

Why are podcast so popular in 2021?

Why Are Podcasts Becoming More Popular? One reason that podcasts are becoming more popular is their convenience. Users can listen to audio episodes while running, cooking, and cleaning, along with numerous other scenarios. As such, they offer an easy way to absorb information while doing something else.

What are 3 reasons podcasts are so popular?

Why Are Podcasts So Popular? 5 Reasons Why People Love Pods

• They’re Easy to Access. If you have a smartphone, tablet or computer you can access a podcast with next-to-no effort.
• You Can Listen to What You Want.
• They’re Multi-Task Friendly.
• They Build Intimacy.
• Provide an Instant Community.

Is a podcast a good marketing strategy?

If podcasting continues to trend upwards as it has in the last few years, it’ll likely become a more prominent part of any marketing strategy. It’s a unique offering that can help your brand reach your target audience, whether it’s your clients or your own employees.

How does podcasting affect the marketplace?

Currently, podcast advertisers pay per guarantee per download. While this can work for direct response advertisers, it is not effective for brand advertisers that want to form an impression on consumers over a period of time. Still, podcasts are an attractive environment for a hard-to-reach audience.

Who is the number 1 podcast in the world?

Spotify revealed the most popular podcasts on its platform for 2021 — with controversial talk show “The Joe Rogan Experience” taking the No. 1 slot globally.