How do I disable FLoC on Chrome?

Tap on the “Privacy Sandbox” option under the “Privacy and security” page. Then, disable the “Privacy Sandbox trials” toggle on the next page. And that’s it. You have successfully opted out of Chrome’s Privacy sandbox trials, thus, disabling Google’s FLoC in the process.

What is Google FLoC tracking?

What is Google FLoC? FLoC stands for Federated Learning of Cohorts. Currently, Google plans to roll out FLoC as a means to bridge the gaps in targeting and tracking that advertisers will face from the deprecation of third-party cookies.

What is FLoC testing?

FLoC runs in your browser. It uses your browsing history from the past week to assign you to a group with other “similar” people around the world. Each group receives a label, called a FLoC ID, which is supposed to capture meaningful information about your habits and interests.

What is Google Chrome’s floc?

Google Chrome’s Federated Learning of Cohorts (FLoC) is one of the standards in the Privacy Sandbox. Specifically, FLoC is designed to run audience targeting but do it in a much more privacy-friendly way than how it’s done today, i.e. with third-party cookies.

What is floc and how does it affect privacy?

FLoC is a new model from Google which gives interest-based advertising a more privacy-preserving experience for consumers. Currently, planning to roll out in 2023, it will deprecate the use of third-party cookies, which have become a privacy-invasive way of user tracking for many years.

Is Google’s floc the newest alternative to third-party cookies?

Its trial calls that into question. Last month, Google began a test pilot of its Federated Learning of Cohorts—or FLoC—program, which the company has advertised as the newest, privacy-preserving alternative in Google Chrome to the infamous third-party cookie. Sounds promising, right?

How do I Opt Out of Google floc?

Google is only testing FLoC on Chrome, so the easiest way to opt out of FLoC is to not use Google Chrome. Firefox and Safari are both solid alternatives. If you’re concerned that companies may exploit your browser history, there are also plenty of other reasons to switch to a more secure browser.