How many podcast downloads Do you need to get sponsors?
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How many podcast downloads Do you need to get sponsors?
Sponsorship type It can be CPM, value-based, or affiliate. In the CPM (Cost Per Mille) approach, a sponsor pays for every 1000 downloads or views. If your CPM rate is $30 and your podcast is downloaded or listened to 10,000 times, you get paid $300. This approach best fits podcasts with a large audience.
How much do companies pay to sponsor podcasts?
Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
Do you need sponsors for a podcast?
Podcast sponsors can help you monetize your show and turn your podcast business into a scalable, profitable venture in the long run. Although sponsorships are great, try to limit your ads to no more than two per show. Too many may frustrate your audience and encourage them to turn off.
Can you make money out of a podcast?
Podcast hosts can earn money through affiliate marketing, donations and selling their own merchandise. Podcasting is not a get-rich-quick scheme. Making money from the medium takes time. You need to build a loyal, engaged following willing to buy what you’re selling, literally and figuratively.
How many downloads is good for a podcast?
How many downloads makes a successful podcast? The most successful podcast episode had around 50,000 downloads in only 30 days. An episode with 9,000 downloads earns a place in the top 5\% of podcasts, and 3,400 downloads puts you in the top 10\%. The average podcast racks up 141 downloads in the first 30 days.
How many downloads do you get on your podcast per month?
Those are about 10 minutes per episode and they get about 300 downloads per episode. The second podcast is a weekly show where I’m interviewing an Instagram influencer. Those get about 2500 downloads per episodes. So, between the two, I’m getting about 15-16,000 downloads per month.
How much do podcast sponsorships cost?
They really can be whatever you like. With that said, podcast sponsorships are often calculated by CPM or Cost per Mile (1,0000 downloads). A common CPM for a pre-roll ad spot of 15 seconds is $18 and $25 for a mid-roll.
How do you measure the success of your podcast?
Download numbers are one of the most obvious metrics for measuring the success of your podcast. Download stats are immediately accessible to you, from the minute you launch your first episode. Watching the numbers climb can be rewarding. Some might even say addictive.
How much do podcasts make per episode?
Many of the top podcasters that do publish their monthly income make north of $30,000 a month on sponsorship revenue. That’s at download numbers starting at 30,000 an episode. I can only imagine how much some of the very top podcasts on iTunes make with 250,000 to even over a million downloads an episode.