How much do sponsors pay to be on podcasts?
Table of Contents
- 1 How much do sponsors pay to be on podcasts?
- 2 What is a podcast sponsorship?
- 3 What should be included in a sponsorship agreement?
- 4 How does anchor sponsorship work?
- 5 What are podcast networks?
- 6 What is a sponsorship agreement?
- 7 How do you get paid for podcast ads?
- 8 How much to charge for a podcast sponsorship?
- 9 How to find podcast sponsors?
How much do sponsors pay to be on podcasts?
How Podcast Sponsorship Works. Prices for podcast sponsorships are typically based on the number of average downloads. Sponsors pay on a cost per mille (CPM) basis. Rates range from $18 to $50 CPM, though podcasts like This American Life or HowStuffWorks with millions of listeners can pull in a lot more.
What is a podcast sponsorship?
A podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. You’re free to get a little creative, but usually, hosts use one of two ways to run ads: radio-style or host-read.
What should be included in a sponsorship agreement?
A sponsorship agreement should include the length of the agreement, an exclusivity clause, payment calculation and method, the sponsor benefits, intellectual property rights and termination conditions.
How do you get sponsors for podcasts?
How to Get Sponsors for Your Podcast
- Understand How it Works. A podcast sponsorship is basically a deal between you and a brand or service where you help sell their products and increase awareness of their brand.
- Pricing.
- Find Prospective Sponsors.
- Create a Presentation.
- Email Your Prospective Sponsor.
- Send a Follow-Up Email.
How many listeners does a podcast need for sponsors?
Sponsorship type It can be CPM, value-based, or affiliate. In the CPM (Cost Per Mille) approach, a sponsor pays for every 1000 downloads or views. If your CPM rate is $30 and your podcast is downloaded or listened to 10,000 times, you get paid $300. This approach best fits podcasts with a large audience.
How does anchor sponsorship work?
Anchor, on the other hand, has paid him around $2,500 to advertise its own service. The functionality is akin to something like YouTube ads — advertisers are automatically matched with podcasts that fit their target demographic, and the hosts can then do ad reads for the sponsors and make money.
What are podcast networks?
A podcast network is a collection of podcasts that are produced, distributed or made available to advertisers through a single company, or network. With the PodcastOne’s convenient website and app, listeners can access their favorite podcasts on our podcast network, on-demand, wherever and whenever they want.
What is a sponsorship agreement?
A sponsorship agreement outlines the legal details between a sponsor and those who must enforce the sponsorship obligation. It also outlines fees for the service, term of the agreement, and liabilities of the parties.
How do sponsorship agreements work?
The sponsorship agreement specifies what items the sponsor will provide and how the sponsored party will put those items to use. The sponsor benefits from the increased visibility and goodwill generated by contributing essential items to the event, while the recipient gets the items needed to carry off the event.
How much do sponsors pay?
Sponsors pay anywhere between $0.035 to $0.15 per view to YouTubers for sponsored video content on the platform. 3.
How do you get paid for podcast ads?
There are three ways that you can run your sponsorships: (1) By finding the advertisers through your podcast host, (2) By selling the ad spots yourself, or (3) Waiting for advertisers to come to you. Podcasts hosts such as Libsyn and Blubbry often contact shows hosted on their service with advertising opportunities.
How much to charge for a podcast sponsorship?
Podcast sponsorship works because the audience and topics are highly targeted. Podcast ads, when done well, are part of the content, as opposed to interruptions. $25 per 1000 downloads is the typical CPM rate for podcast sponsorship – however, there are no set “rules”.
How to find podcast sponsors?
How to Find (& Keep!) Podcast Sponsors Reach out with a helpful hand. Engage potential podcast sponsors with a friendly email. Know your podcast’s audience. Sponsors depend on target marketing to sell their products. Know the sponsor’s product. Be creative, respectfully. Transparency. Communication is key to any relationship.
How to do podcast sponsorship?
Join a podcast network. By joining a podcast network,it becomes easier to be seen by an advertiser.
How to get sponsorships for your podcast guide?
Understand How it Works. A podcast sponsorship is basically a deal between you and a brand or service where you help sell their products and increase awareness of their brand.