Why is BTS suddenly so popular in India?

A drastic increase in K-Pop streams on Spotify, Netflix diversifying its slate, and the BTS phenomenon have vastly contributed to the popularity of K-Pop in India despite trolling of boybands for challenging the traditional ideals of masculinity.

Why are Indians obsessed with K-pop?

Why Indian teenagers girls are so much obsessed with K-pop (BTS, Blackpink)? Most of K-Pop fans are obsessed because they felt a strong connection towards their idol and also felt relatable.

What is the reason for the popularity of BTS?

BTS’s music is also a success because of the subject of their music. While many K-pop songs are about relationships and love, BTS covers subjects that other bands may not like bullying, elitism, and mental health. Their ability to be relatable, humble while still being entertaining is rare.

When did BTS got famous in India?

While BTS, also known as the Bangtan Boys, is very popular among Indian youth today, K-pop was famous in India even before the band officially made its debut in 2013. South Korean drama, anime and music had found a place among the Indian audience in early 2000s.

Is BTS the K-pop band taking over the world?

They’ve been number one on iTunes in over 65 countries, have got almost 12 million subscribers on YouTube and are the first K-pop band EVER to top the US album charts. It’s fair to say, BTS is the K-pop band that is taking over the world.

How did BTS become so popular in America?

Most of BTS’s songs are in Korean, the group only has one fluent English speaker, and they were selling Americans a distinctly Asian brand of sex appeal. Six years ago, when BTS released their music video debut “ No More Dream ” in June 2013, it wasn’t obvious that they would be K-pop’s breakout success story in America.

What makes BTS different from other idol groups?

They had to conform to the rigid world of K-pop, where members are given designated roles within a group, such as leader, dancer or “visuals” – the eye-candy of the group. Like other idol groups, BTS were manufactured.

Which is the most mentioned BTS song in India?

EXO’s (@weareoneEXO) song #Obsession won over Indian fans, becoming the #1 most mentioned song in India between July 1, 2019, to June 30, 2020. Five out of ten of these top mentioned songs were from BTS. In fact, BTS’ (@BTS_twt) latest single #Dynamite garnered over 46 million Tweets after the Billboard Hot 100 win.