How do I approach a podcast sponsor?

How to Get Sponsors for Your Podcast

1. Understand How it Works. A podcast sponsorship is basically a deal between you and a brand or service where you help sell their products and increase awareness of their brand.
2. Pricing.
3. Find Prospective Sponsors.
4. Create a Presentation.
5. Email Your Prospective Sponsor.
6. Send a Follow-Up Email.

How do podcasters find sponsors?

When you don’t have a big audience yet, consider finding sponsors in platforms like Anchor in the early stages of your podcast. You can both receive donations from listeners and get Anchor Sponsorships by recording the host-read type of audio ads.

How do you get companies to sponsor you?

To obtain a corporate sponsorship, make sure you do the following:

1. Choose companies with values more aligned to yours.
2. Give something back to them.
3. Have a strong, clear, engaging proposal.
4. Don’t wait until right before your event to ask for a sponsorship.
5. If you know how much money you need, ask for it outright.

How do you negotiate a podcast sponsor?

When negotiating with your sponsor, there should be an indication about what spots you will be filling with their product or service. A good rule of thumb is to limit the advertisements in your podcast to 2 per episode. Having more than 2 per episode can be a surefire way to lose listeners.

What is podcast sponsorship?

A podcast sponsor, or advertiser, pays you to promote their goods or services over one or more podcast episodes. You’re free to get a little creative, but usually, hosts use one of two ways to run ads: radio-style or host-read.

How much do podcasts make from sponsors?

How much you earn from a sponsor depends on the number of downloads your episodes earn. Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.

How do you ask a company to sponsor you examples?

I’m [name] and my organization/company[name] does [talk briefly about your services]. My [connection name] mentioned your company because [whatever reasons you want to work with sponsor]. Currently, our organization/company [name] is seeking in-kind donations, and we’d like to ask if you’d consider giving.

How much should I charge for sponsorship?

If you’re brand new and still building a following (but do have an audience), $20-100 is a good starting point (depending on what goes into the sponsorship — see below) If you have an established, engaged audience, $75-250 is a good place to start.

How much should I charge for sponsors podcast?

So what exactly are these “Industry Standards” for Podcast Sponsorships? A 15-second Preroll commands $18 per 1000 CPMs (listens). A 60-second Midroll commands $25 per 1000 CPMs (listens). A 30-second Postroll commands $10 per 1000 CPMs (listens).

How much do advertisers pay on podcasts?

Podcast Post-roll Ad CPM The average 15-25 second post-roll (also known as an “end-roll”) ad spot will have a $10 CPM. It’ll cost approximately $1,000 to purchase a pre-roll ad on a podcast that generates 100,000 listens.

What are podcast sponsorships and how do they work?

Sponsors can provide more than just financial support. They can also open new doors to an audience of their own, while also providing more entertainment or knowledge to your podcasts. Here we explore the opportunities podcast sponsorship offers and how you can get sponsorships working for you.

What is the best way to advertise on a podcast?

Podcast sponsors have far more opportunities to reach their audience in more meaningful ways such as a representative that appears on the show, access to the podcast social media channels, audience email lists, website promos and more. It offers integration directly related to the podcast as opposed to just mention of a brand via ad spots.

Why are podcasts so successful?

This is because they let their access to a captive audience do the talking. As your show grows, the easier it is to secure long term sponsorship deals. This is because your podcast becomes more than just a podcast. It’s a brand, and you the host, become a celebrity of some sort.

What makes a good podcast promotion campaign?

Some examples of activations that lend themselves well to podcasts might include: Host-based product/service promotion: The host (s) carrying on a random conversation about a sponsor’s product. The sponsor provides the product for the host to actually try out and they wax fantastic about why they love it so much.