How do I block Google FLoC?

To manage FLoC, do the following: Load chrome://settings/privacySandbox in the address bar of the browser. If turned on, disable FLoC on the page to turn off FLoC. You may also turn of Privacy Sandbox trials there, if turned on.

Can Google Chrome be tracked?

Google Chrome is the most popular web browser in the world by a long shot. Not only is Chrome fast and highly customizable, it’s also tracking you as you surf the internet. Of course, Chrome isn’t the only browser or web service that tracks you. Many of them do.

What data does Google Chrome collect with floc?

The data an advertiser gets with FLoC is more detailed and large as compared to the data collected by third-party cookies. Google Chrome uses an algorithm called SimHash which groups you into a cohort-based on the websites you visit. It calculates a cohort or FLoC ID every week based on your web activity in the past 7 days.

What is Google floc and why should you care?

Google says that FLoC will allow personalized ads without the collection of data that can be tied to specific people using its products.

What is floc and how does it help in serving targeted ads?

To put it directly, FLoC helps the advertisers in serving targeted ads based on their web behavior without third-party cookies. It is a browser standard that comes in Google Chrome where it collects the data about the user’s web browsing habits, preferences, activity, and the data is grouped with that of others with similar preferences and habits.

Where can I get floc?

Google is already running a trial of FLoC on about 0.5\% of users in regions that include Australia, Brazil, Canada, India, Indonesia, Japan, Mexico, New Zealand, the Philippines, and the United States. You can check to see whether you’re one of those users at the EFF’s site “ Am I FLoCed?