How do I know if a review is legitimate?

The Best Amazon Fake Review Checkers

1. ReviewMeta. ReviewMeta is a customer review checker that analyzes reviews using a wide variety of tests to return a rating based only on legitimate reviews.
2. Fakespot. Fakespot promises to help you identify and avoid shady sellers who use dishonest customer reviews.
3. TheReviewIndex.

Is it illegal to put fake reviews on your website?

Yes. Under 15 US Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.

What constitutes a fake review?

A fake review is a review written by someone who has not actually used the product or service. They can be written by friends, family, or employees of the company. Fake reviews are also generated by bots and companies who pay individuals to write fraudulent reviews.

Can you use fake reviews?

But, fake negative reviews can damage a brand or an image. They also weaken consumer trust in online reviews and in review sites. Even worse, commissioning or creating fake Google reviews, for example, can result in civil or criminal action.

Can Google detect fake reviews?

Google’s automated detection system. Google’s automated systems “use hundreds of cues to detect abusive behavior, such as a shift of review patterns on a business and implausible behavior patterns by reviewers,” a company spokesperson told Search Engine Land.

Can reviews on Amazon be fake?

Fake reviews are a common practice on all online services, and Amazon isn’t an exception. Although you are a little careful, you can skim fake reviews and make a sound buying decision on genuine reviews. Truth be told, reviews are necessary for less popular sellers to launch their new products.

Do companies make fake reviews?

Some companies write fake reviews in an effort to improve their reputation and drum up new business. Often referred to as review “astroturfing,” this is the practice of preparing or disseminating a fake review that a reasonable consumer would believe to be a neutral, third-party testimonial.