How much should you charge for podcast sponsorship?
Table of Contents
- 1 How much should you charge for podcast sponsorship?
- 2 How much do podcasters make from sponsors?
- 3 How much do podcast advertisers pay?
- 4 How much do sponsors pay YouTubers?
- 5 How many listeners does the average podcast have?
- 6 How much does Joe Rogan make from podcast?
- 7 How much to charge for a podcast sponsorship?
- 8 How to do podcast sponsorship?
- 9 How to get sponsorships for your podcast guide?
How much should you charge for podcast sponsorship?
Working out your price The industry standard for podcast sponsorship is as follows: A 15 second pre-roll costs $18 (around £14) per 1000 CPMs (listens). A 60 second mid-roll costs $25 (around £19) per 1000 CPMs (listens).
How much do podcasters make from sponsors?
How much you earn from a sponsor depends on the number of downloads your episodes earn. Sponsors pay on a cost per mille basis (mille is Latin for “thousand”). Rates range from $18 to $50 CPM, though hugely popular podcasts can pull in a lot more.
How much do podcast advertisers pay?
Industrywide, the average CPM rate is $18 per 1,000 listeners for 30-second ads and $25 per 1,000 listeners for 60 seconds ads. Podcasts with audience sizes ranging from 500 to over 100,000 listeners charged a CPM rate between $21 to $27 for 30-second ads. For 60-second ads, the CPM rate was between $23 and $37.
How much does it cost to promote a podcast?
Cost of Sponsoring 1 Episode = (# of Downloads per Episode / 1000) X CPM. As mentioned in the terminology section, CPM stands for “cost per mille,” or cost per 1,000 impressions. Balter says that the cost of a standard ad in a podcast usually costs between $10 and $50 with more popular podcasts also charging a premium.
How does podcast CPM work?
Podcast advertising is sold on a CPM basis, which means it’s sold by the thousands. CPM stands for “cost per mille.” (Mille means “thousand” in Latin.) If a podcast’s CPM is $25, that means you pay $25 for every thousand listens an episode receives. This works out to a $250 cost per episode.
How much do sponsors pay YouTubers?
Sponsors pay anywhere between $0.035 to $0.15 per view to YouTubers for sponsored video content on the platform.
How many listeners does the average podcast have?
How Many Listeners Does The Average Podcast Get? The average podcast gets around 27 listens per episode. The top 1\% of podcasts have almost 3,200 per episode – and then there’s The Joe Rogan Experience, which has audiences upwards of 7 million for some episodes!
How much does Joe Rogan make from podcast?
Through that enormous sum, Rogan could possibly earn $75,000 per episode. That’s if he records at least three to five episodes a week. The JRE podcast was launched on December 24, 2009, by UFC color commentator Joe Rogan and comedian Brian Red. It became one of the world’s most popular podcasts by 2015.
How do I pay to promote my podcast?
Tips for Creating Paid Ads to Promote Your Podcast
- Choose the Right Advertising Image. Podcasts may be audio, but people are attracted to PPC ads because of images.
- Target the Right Audience. Test PPC ads to narrow down your target audience.
- Test Your Ads.
- Monitor Your Podcast Ad Results.
Should I advertise my podcast?
Why you should advertise your podcast Or, in the case of many of our clients who are podcasting for their businesses, advertising their podcast allows them to get in front of their exact target audience. Advertising lets you speed up the process of growing your listenership rather than relying solely on organic growth.
How much to charge for a podcast sponsorship?
Podcast sponsorship works because the audience and topics are highly targeted. Podcast ads, when done well, are part of the content, as opposed to interruptions. $25 per 1000 downloads is the typical CPM rate for podcast sponsorship – however, there are no set “rules”.
How to do podcast sponsorship?
Join a podcast network. By joining a podcast network,it becomes easier to be seen by an advertiser.
How to get sponsorships for your podcast guide?
Understand How it Works. A podcast sponsorship is basically a deal between you and a brand or service where you help sell their products and increase awareness of their brand.
What is a podcast ad?
Podcast advertising is when you advertise your brand/company on a podcast (audio show downloaded or streamed for the internet). In most cases, the podcast host will endorse your brand with a live read 60 second audio ad during the beginning or middle part of their show.