Useful tips

Should I use long-tail or short tail keywords?

Should I use long-tail or short tail keywords?

When searching for more specific results, web users tend to type a longer query (i.e.: a long-tail keyword) into Google or another search engine in order to get more relevant results. By contrast, if they are only searching for a general topic, then they’re more likely to enter a short-tail query of one or two words.

Are long tail keywords still relevant?

Long-tail keywords. Long-tail keywords have been used by experts offering SEO services for a while now, and it still works. If used correctly, it can be a compelling way to take advantage of high-intent search traffic.

Why would a company use long tail words?

Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.

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Are long tail keywords cheaper?

We know now that long-tail keywords have significant search volume, strong CTR and they are often cheaper than any other organic short-tail keywords.

How long should a keyword be?

That being said, long-tail keywords often contain around 3 – 5 words, and in many cases they do include the head keyword too.

What is the opposite of a long tail keyword?

The Tail. The term “short tail keyword” is the opposite of a “long tail keyword,” so understanding the term “long tail” informs what is meant by short tail.

Why would a company use long-tail words?

Why do long tail keywords convert better?

Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow you to gradually get more traffic to your site and be found by new and motivated audiences.

How do you use long tail keywords for digital marketing strategy?

How to find long tail keywords for niche marketing

  1. Study the competition.
  2. Create a list of “head” keywords.
  3. Access a long tail keywords tool.
  4. Look at what people are talking about online.
  5. Use the search engines to your advantage.
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What is a long-tail examples?

Classic examples of Long Tail businesses include Amazon and Netflix. In addition to online retailers you will also find Long Tail businesses in micro finance and insurance to name just two industries. The Long Tail refers to a statistical distribution that occurs for particular data sets.

What are long tail keywords and how are they used?

Long-tail keywords are how users interact with search engines . They generally tend to ask long and detailed questions rather than using one- or two-word queries. It helps them get relevant answers to their questions. Thus, long tail keywords have the potential to bring organic traffic that converts better.

How to find long tail keywords for SEO?

SEO Scout Keyword Research. The Keyword Research tools offered by SEO Scout make it easy to identify long tail keywords and then optimise your content.

  • Sort by volume.
  • Filter by CPC.
  • Use competitor research to uncover long tail keywords.
  • Use your website keywords to identify long tail keywords.
  • Use the SEO Scout Keyword Groups to dig down deep.
  • What are long tail keywords maximum length?

    Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types. Even though few people search for individual long tail queries, when you add them together, long tails actually make up a large chunk of all Google searches.

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    How to find Good keywords?

    Look for Long-Tail Keywords. Long-tail keywords are really phrases of 3 to 5 words and sometimes more.

  • Use Latent Semantic Indexing. Known as LSI,this secret to finding the best keywords involves using related terms in addition to your main key phrases.
  • Keep an Eye on Trends. Trends show you what’s popular on search.
  • Incorporate Location-Based Keywords. Adding a country,region,state,or city name to a main keyword can help you stand out from the crowd and show up higher in local search
  • See What Works with Analytics. If you’re already getting some traffic to your website,use your analytics data to find good keywords that are already working.
  • Prioritize Keywords According to Profit per Sale. The best keywords attract visitors that eventually buy from you.
  • Check the Competition. Risk-taking business owners might want to optimize for the highest competitive keywords right from the beginning,while more conservative businesses might prefer aiming for low-competition keywords and