What is more valuable long-tail or short-tail keywords?

Although the most valuable traffic (i.e.: visitors who ultimately become customers) is usually more likely to come from long-tail keyword searches, short-tail keywords are still important for driving traffic to your website and raising brand awareness.

What is the advantage of a long-tail?

The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items.

Are long tail keywords more expensive?

There is a clear trend between word count and CPA. Conversions from long-tail product keywords are much cheaper than conversion from generic short-tail searches.

What is the biggest advantage of long tail keywords?

Long-tail keywords are much easier to rank than short-tail keywords because of the relatively low competition. They also account for 70\% of all web searches, so if you’re not focusing on them in your strategy, you’re missing out on massive opportunities to drive quality traffic.

Do long tail keywords convert better?

Long-tail keywords have higher conversion rates They’re far more likely to convert than short-tail keywords because they’re more specific.

What is the disadvantage of long tail keywords?

The two main downsides to using “Long Tail” keywords is that the volume of traffic produced will be far less than what would be produced by “Short Tail” keywords. It can also be harder to figure out which words and phrases will work the best.

What is long tail in SEO?

Long-tail SEO is a technique for generating high-value organic website traffic. It targets long-tail keywords, which are search terms that consist of three or more words. They also have a lower search volume and competition rate, as well as a higher conversion rate than short-tail keywords.

Should you use long tail or short tail keywords for SEO?

While short tail keywords are beneficial from a broad traffic generation perspective, long tail keywords give you the chance to connect with your customers on a more emotional level. You’ll need to learn how to use both if you want to stay one step ahead of Google.

What are seed terms and why are they important for SEO?

Your seed terms will also help to act as sources of inspiration when you need help with long tail content marketing. While short tail keywords are beneficial from a broad traffic generation perspective, long tail keywords give you the chance to connect with your customers on a more emotional level.

What are body keywords and long tail keywords?

Body keywords: 2–3-word phrases with “decent” search volume: i.e., “Digital Marketing Services”. Long tail keywords: Low search volume phrases with high degrees of specificity: i.e. “London Logo Design Company”. As digital marketing trends continue to change, “long tail” keywords have skyrocketed in popularity.

How competitive is short tail keyword search for pizza?

Competition for short tail keywords is highly competitive. To give you a clearer picture, for pizza searches, you are behind brands like Pizza Hut, Pizza Pizza, Dominos, Papa John’s as well as all the ranking sites, local searches, and the like.