What market is innocent drinks in?

smoothie market
Innocent Drinks changed the smoothie market in the UK You can find them in almost every supermarket in the UK. They come in every size and have a beautiful packaging. There is something in them that makes you fancy a healthy meal and on top of that, they are delicious.

What is Innocent smoothies target market?

Identifying the current target audience for Innocent’s product are those people who are health conscious and seek taste and health benefits at the same time.

How many customers does Innocent have?

3.0 Innocent drinks – Customer Relationship Management Strategy. Fruitstock has since been abandoned with Innocent’s CRM strategy now focussed on its website and associated newsletter which is sent to over 120,000 customers.

What is innocents market share?

The sector as a whole has seen a decline since its peak in 2006 and 2007, but Innocent continues to dominate with around 80\% market share.

Who owns innocent drinks?

The Coca-Cola Company
Innocent Drinks/Owners

Why is innocent drinks successful?

After Innocent secured deals with all the main UK supermarket groups – helped by buying up billboard advertising near their head offices – its sales rocketed, and continued to grow strongly until everything went wrong in 2008.

Who is the target market for smoothies?

The target market for a smoothie business typically includes anyone who wants to make their body healthier with ingredients that actually taste good.

What products do Innocent sell?

Innocent Drinks is a company that produces smoothies and juice sold in supermarkets, coffee shops and various other outlets. The company sells more than two million smoothies per week. Innocent is over 90\% owned by The Coca-Cola Company.

How much is Innocent worth?

The creation of Innocent Drinks – the healthy smoothies made from natural ingredients – began early in 1998, when the company’s founders were still students at Cambridge University. What started out as an idea to make money at music festivals has turned into a global company with a net worth of around $500 million.

How rich is Richard Reed?

How old is the Innocent Drinks co-founder and what’s his net worth? Born on February 14, 1973, Reed is 45 years old. As of 2016, the entrepreneur’s net worth was estimated at £50million.

Who is Innocent owned by?

Why did Innocent sell to Coca-Cola?

Richard Reed, one of three Cambridge University graduates who founded Innocent at the age of 26 in 1999, denied they were selling out. “Our aim was to make Innocent a global brand and take its ethical values to the world’s consumers. We decided that we would be able to do a better job of that with Coke.”

Who are innocent drinks target customers?

Innocent Drinks target a range of customers for their products. They target adults, who keep to a healthy lifestyle, and they also target parents. They target parents as they have certain products for children, encouraging parents to keep a healthy lifestyle going for their children.

Who are Innocent smoothies target market?

Who are innocent smoothies target market? Innocent Drinks target a range of customers for their products. They target adults, who keep to a healthy lifestyle, and they also target parents. They target parents as they have certain products for children, encouraging parents to keep a healthy lifestyle going for their children.

Is the price of Innocent Drinks justifiable?

That Innocent drinks are higher priced than other drinks, with tw o to four pounds per drink, their health and charity campaigns as well as their donations. That Innocent leads the market although their products are higher-priced may imply that the prince range is justifiable.

What is the distribution strategy of Innocent Drinks?

Innocent drinks use intensive distribution strategy by placing their product in as many places and outlet as possible. The company strategy has been shifted from push to pull as being the largest seller in UK and successful brand name, consumers demand the product.