Why is my YouTube revenue going down?

This could occur because certain topics are more popular during certain seasons or holidays, or simply because as content gets older, it tends to get buried under the ever-increasing amount of YouTube videos being posted. If this is the reason your YouTube earnings are going down, simply tweak your content strategy.

Why are my YouTube views dropping?

A sudden decline can be because viewers are suddenly not into the topic of video anymore (this happens a lot with trends, viral videos and news). Your Click Through Rate becomes low and YouTube stops promoting the video. This is why it is so important create evergreen content (opens article).

Why does my AdSense money go down?

This is due to the lag between gross click counts and invalid click detection. Earnings are reflected quickly and then adjusted downward for any invalid clicks, which take longer to process. After a visitor clicks on an ad, estimated earnings are then updated based on these recorded clicks.

Why is YouTube RPM decreasing?

RPM is a snapshot of the rate at which you’re earning money on YouTube. If it goes up, it means you’re earning more money for every 1000 views, and if it goes down, you’re earning less. Note that your RPM may go down when there’s an increase in unmonetized views, even if your revenue was the same.

How do I stop low CPC ads?

Click the “Advertiser URLs” menu and enter the full URL of any site that advertises poorly with low CPC, or is associated with low keyword visibility. Click the “Block URLs” button to block these URLs.

How do I increase my Adsense CPC?

8 Tips to Increase Your Adsense CTR (Click Through Rate) and CPC (Cost Per Click)

1. Create The Right Kind Of Content For Adsense.
2. Use all your ad blocks, and make them big.
3. Place at least 2 ads within the post content.
4. Use Red Instead of Blue.
5. Use a Scrolling Ad Block.
6. Use Text & Image Based Ad.
7. Create a Shortcode.

Why do Indian Youtubers earn less?

The rates for CPM (cost per thousand impressions) on YouTube vary from country to country, he says. The region, the reach, the frequency of posting videos, the type of advertisers interested in the content, the video’s watch time and viewer demographic are the reasons he cites for this disparity between CPM.

Why are my YouTube earnings decreasing?

There are several reasons why your YouTube earnings could be decreasing, and much of it has to do with the quality of your channel content. For a start, YouTube periodically changes its rules. Check to see that ads still appear on your videos, and you haven’t lost the right to have them there.

What are the changes to YouTube 2020?

YouTube Changes Rolling Out January 2020 May Impact Creator Revenue. YouTube is rolling out policy changes in January which have video creators concerned their revenue may be adversely affected. The upcoming changes will address concerns raised by the US Federal Trade Commission (FTC) regarding YouTube’s compliance under

How much will YouTube Premium revenue double by 2022?

IHS Markit predict that we will see YouTube Premium revenue more than double between 2018 and 2021. It estimates current revenue from the service stands at a little under $0.75 billion, with the lion’s share coming from North America. By 2022, YouTube Premium revenue will be close to $2 billion by this reckoning.

What is the highest grossing YouTube channel of 2020?

On today’s YouTube, there are hundreds of channels with millions of subscribers on almost every topic, with the highest grossing channel of 2020 actually being a kid’s toy channel called Ryan’s World. In 2014, YouTube launched a premium service aimed at curbing the loss of revenue from ad-blocking.